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Why metaverse platforms are gamifying their virtual real estate to attract customers

Digiday

There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”. The virtual real estate market is not limited to the blockchain, however.

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Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

Digiday

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96
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Synup Launches Messenger

Martech Series

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. Synup’s next-generation platform – recognized in the Inc.

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Best Practices for Maximizing Video Content ROI

Single Grain

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. Ken McElroy , a real estate pro, generates between $1 and $2 billion in revenue from real estate each year. The post Best Practices for Maximizing Video Content ROI appeared first on Single Grain.

ROI 52
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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers: Enterprise Easily measure marketing impact with Campaigns ROI Reporting What’s new : HubSpot’s Campaigns ROI reporting now allows you to track campaign effectiveness by calculating ROI using campaign spend and revenue from closed-won deals.

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How to get more out of your email marketing with SafeOpt

Martech

Research shows that you can expect a 42X ROI when you invest in email marketing. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. This makes a bit of intuitive sense because there’s less real estate to work with on mobile.

Marketing 101