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As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own realestate that you pay for, like PPC ads, display ads and search ads. 9) Serpstat.
Roku and other CTV home screens have valuable advertisingrealestate that can reach viewers while they’re engaged in making their viewing choice, a process that can add up to forty-five hours a year, according to Vox. Both of these avenues use highly-sophisticated data science to target audiences with precision.
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