InMobi
SEPTEMBER 18, 2017
Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human. Viewability is fundamental to ad efficacy.
Ad Monsters
SEPTEMBER 2, 2022
Page Real Estate: UX vs Revenue. To kick off the discussion, Rob Beeler, Founder & CEO, Beeler.Tech, posed a query about how to properly maneuver page real estate. “So So my thought around this is that ultimately page real estate is everything right?” WITH THE SUPPORT OF EX.CO asked Beeler.
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Mediavine
NOVEMBER 17, 2021
Viewability. Viewability is the key to success with Mediavine Ad Management , and for the first time, we’re putting the power to measure and easily improve this key metric in your hands. As of today, we’re excited to unveil a new feature to help you optimize viewability: our InView technology. What is Viewability?
Ad Monsters
JUNE 18, 2024
Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. The Top 100 List might focus on viewability, but where’s the love for those who master the art of holding our ever-fleeting attention spans? This approach could redefine what makes digital real estate valuable.
Martech Series
MARCH 5, 2023
Now, you can transform your real-life objects into ultra realistic and immersive 360-degree viewable 3D NFTs. They can be used to represent real-world assets like art, collectibles, and real estate in the digital world.
Ad Monsters
JANUARY 6, 2023
“The most important thread of ad effectiveness relates to “attention measurement” given that “attention,” as consumer behavior, is the new real estate. Albert Thompson – Managing Director of Digital Innovation at Walton Isaacson. ” On IAB Video Watermark Technology.
SODP
JUNE 8, 2023
The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.
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