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Physical Retail Is the New TV

Adweek

In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., A recent Merkle.

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Retail Media’s Next Phase: Retailers Take On Ad Giants

Adweek

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition.

Retail 279
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The Top 8 Retail Media Networks for Advertisers In 2024

Adweek

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

Retail 332
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Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers’ Data

Adweek

Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. The two retailers will test Symbiosys' technology, which lets advertisers buy and target.

Retail 293
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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This Airport Retailer is Launching an Ads Business in North America

Adweek

Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the.

Retail 318
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How Retailers Are Preparing for Cash-Strapped Holiday Shoppers

Adweek

The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts.

Retail 317