Adweek

JUNE 11, 2024

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition.

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Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores.

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Retail Media Agency Advertising 289

Adweek

SEPTEMBER 19, 2024

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns.

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Adweek

SEPTEMBER 30, 2024

Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail.

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Adweek

AUGUST 12, 2024

The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts.

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Adweek

MARCH 8, 2024

In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., A recent Merkle.

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Adweek

SEPTEMBER 3, 2024

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape.

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Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected.

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Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

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Adweek

APRIL 16, 2024

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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Adweek

JULY 9, 2024

As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks.

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Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

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Adweek

MARCH 13, 2024

Retail media is having a moment. To give those numbers some context, retail media now makes up roughly one-fifth of global. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025.

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Adweek

JUNE 10, 2024

Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ.

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Retail eCommerce Marketing 319

Adweek

JULY 30, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media.

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Retail Media Conversion eCommerce 269

Adweek

MAY 21, 2024

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),

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Viewability Retail Media eCommerce 298

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 280

Adweek

JUNE 14, 2024

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses--but it's not without challenges.

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Retail Media Advertising 288

Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses.

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Adweek

JUNE 18, 2024

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement.

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Adweek

AUGUST 28, 2024

Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, chief commercial officer at AI data studio super{set}. They also explore strategies to.

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Retail Media 268

Adweek

JUNE 20, 2024

A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy.

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Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

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Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. The first was partnering with retailer Kroger to. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel.

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Retail Media Advertising 279

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

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Retail Media Agency Advertising 287

Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

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Adweek

MAY 15, 2024

You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. The market is predicting another.

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Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

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Retail Media Conversion Advertising 267

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Adweek

JULY 29, 2024

After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange.

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Retail Media Advertising 284

Adweek

FEBRUARY 20, 2024

In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles.

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Retail Media Advertising 241

Adweek

APRIL 17, 2024

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers.

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Retail Media Advertising 319

Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

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Retail Media eCommerce Marketing 319

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

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Retail Media eCommerce Agency 277

Adweek

JULY 13, 2023

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

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Retail Audience Media Marketing 246

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

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Retail Media Advertising Marketing 275