Adweek

JULY 25, 2024

Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. The two retailers will test Symbiosys' technology, which lets advertisers buy and target.

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Retail Media Advertising 240

Adweek

SEPTEMBER 30, 2024

Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail.

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Retail Media Ad Tech 259

Adweek

OCTOBER 21, 2024

At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality.

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Retail Marketing Media 299

Adweek

SEPTEMBER 3, 2024

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape.

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Retail Media 270

Adweek

DECEMBER 9, 2024

Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions.

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Retail Media Agency 244

Adweek

DECEMBER 3, 2024

adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

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Retail Video Ads Advertising Media 249

Adweek

SEPTEMBER 19, 2024

Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns.

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Retail Agency Media eCommerce 265

Adweek

JUNE 11, 2024

As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition.

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Retail Media Marketing Advertising 212

Adweek

JULY 9, 2024

As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks.

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Retail Conversion Media Advertising 259

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores.

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Retail Media Agency Advertising 249

Adweek

APRIL 17, 2024

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers.

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Retail Media Advertising 302

Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

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Retail Media eCommerce Marketing 303

Adweek

MAY 21, 2024

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),

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Viewability Retail Media eCommerce 253

Adweek

JUNE 14, 2024

Retail media networks are slated to be one of the key themes at this year's Cannes Lions Festival. Retailers' buzzy foray into the ads business is building out a new revenue stream for the historically thin-margin businesses--but it's not without challenges.

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Retail Media Advertising 263

Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media may be one of the ad industry's fastest-growing sectors but it faces significant challenges in growing.

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Retail Media Advertising eCommerce 212

Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Retail Cookies Media Advertising 250

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

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Retail Media Advertising Ad Tech 251

Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.

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Retail Media Marketing Advertising 254

Adweek

JUNE 18, 2024

As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement.

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Retail Media Marketing Advertising 258

Adweek

FEBRUARY 29, 2024

Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. The first was partnering with retailer Kroger to. But at ADWEEK's Commerceweek, Hellmann's shared how it has been able to use the channel to expand the funnel.

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Retail Media Advertising 237

Adweek

MAY 15, 2024

You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. The market is predicting another.

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Retail Media Cookies Marketing 263

Adweek

MAY 15, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 238

Adweek

DECEMBER 6, 2024

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node.

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Retail Media Agency 234

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

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Retail Media eCommerce Advertising 238

Adweek

SEPTEMBER 6, 2023

Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its.

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Retail 298

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

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Retail Media Agency Advertising 254

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

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Retail Retargeting Media Advertising 244

Adweek

JUNE 20, 2024

A group of industry veterans with experience developing, building, supporting and analyzing retail media networks as far back as 2004 announced a new venture: Colosseum Strategy.

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Retail Media Agency Advertising 237

Adweek

NOVEMBER 5, 2024

When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a. That number has since ballooned to over 200.

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Retail Media eCommerce 215

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. But that transition comes with its own set of challenges.

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Retail Media eCommerce Agency 235

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

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Retail Media Conversion Advertising 224

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

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Retail Media Ad Inventory 199

Adweek

JULY 30, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media.

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Retail Media Conversion eCommerce 227

Adweek

OCTOBER 31, 2024

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140.

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Retail Media Advertising eCommerce 203

Adweek

APRIL 30, 2024

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

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Retail Media Advertising Marketing 237

Adweek

DECEMBER 9, 2024

It's not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how "ruff" a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot).

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Retail Media 203

Adweek

JULY 29, 2024

After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange.

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Retail Media Advertising 243