Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

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Marketing Dive

MARCH 1, 2023

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

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Retargeting Retail Media Advertising 98

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

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Advertising Retail Cookies Video Ads 105

AdExchanger

NOVEMBER 20, 2024

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway?

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Retail Media Geo targeting Advertising 97

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming. Let’s dive in.

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Retail Media Advertising Retargeting 98

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

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Retail Advertising Cookies Marketing 95

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

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Ad Targeting Retail Ad Tech Marketing 117

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

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Retail Retargeting Demand Side Platform Audience 68

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

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Retargeting Ad network Retail Cookies 52

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.

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Advertising Retargeting CPA Audience 52

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

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Retail Media Audience Marketing 97

Advendio

APRIL 4, 2023

Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks – and brands are loving it. Global retail media spend is expected to be 121.88 Source: Statista But what exactly is retail media? What is Retail Media? Ads aren’t clickable here but are retargetable.

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Retail Media Real Estate Retargeting 68

MNTN

SEPTEMBER 9, 2022

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert. The end result? Besides an 11.6%

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Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert. The end result? Besides an 11.6%

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Retargeting Conversion Rate Audience Conversion 52

Martech

APRIL 3, 2025

In one case, a retailer launched an upper-funnel campaign targeted at net-new audiences and used MMM and holdout testing to isolate incremental traffic and conversions. Weeks later, they saw improved performance in retargeting and paid search proving the halo effect of brand investment.

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Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

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Retail Media Shipping GDPR 69

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

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Retail Media Retargeting Ad Inventory 68

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. In the U.S.

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Retail Ad network Media Retargeting 69

Martech Series

AUGUST 31, 2022

With this integration, retailers can create search and browse abandonment journeys and tailor segments according to subscribers’ intent in their search and browsing activities. “Reducing abandoned search journeys is a big goal for retailers. Smart recommendations for semantic and visual product data.

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eCommerce Retargeting Marketing Retail 95

VideoWeek

AUGUST 31, 2022

URW is a French retail property operator with 82 shopping centres around the world. Other examples of deployments provided by the companies included product testing within the shopping centres, retargeting promotional offers, or interactive animations to promote TF1 programmes on one of URW’s 1,700 screens across Europe.

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Real Estate Pop-Up Retail Retargeting 111

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

illumin

MAY 31, 2024

PayPal has insights across a wide array of merchants, giving it an advantage over a traditional retail media network with more limited data. With an increasing number of financial institutions entering the retail media space, experts predict they could potentially demand higher advertising rates by leveraging their in-depth consumer insights.

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Marketing Retail Finance Ad network 111

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

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Retail Retargeting Ad Inventory Media 115

Exchange Wire

OCTOBER 25, 2024

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [.]

Retail 52

Retail Media Retargeting 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Last year, the focus was perhaps more on pure retail media, but this year’s Cannes showed that commerce media offers distinct advantages.

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Retail GDPR Media Retargeting 122

Basis

DECEMBER 5, 2022

Consumer demands and behaviors are changing faster than ever, and megatrends such as the expansion of e-commerce and growing threats to brand loyalty are posing major challenges for retail marketers heading into 2023. Email capture remains the easiest entry point for retail marketers, and the most critical.

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Retail Marketing Retargeting Cookies 52

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

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Retargeting CPA Retail Conversion Rate 98

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

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Ad network Retargeting Ad Tech Retail 69

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

Digital Remedy

JUNE 17, 2024

Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4 Examining shifts in how users access retailers and purchase goods is essential to staying in-the-know on audience behavior, and developing a strong digital ad strategy to match.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. Without being able to identify who they are down to an email or phone number, you won’t be able to retarget them with deeply personalized messages.

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Shipping Retargeting eCommerce Conversion 107

illumin

JANUARY 3, 2019

Some retailers pull the plug on promotions as soon as the tree comes down. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after breaking the bank for the holidays.

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Retargeting Retail Impressions Marketing 60

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Don’t Forget Retargeting. When you retarget an audience with Facebook Ads, you’re delivering those ads to a “warm” audience. Learn More: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. 75 per click.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

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Advertising Retargeting Education Retail 92

Single Grain

OCTOBER 2, 2019

Standard event codes have made it much easier to do this so you can track the success of your campaigns and ideally retarget based on triggered actions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. Facebook confirmed that this can impact brands’ abilities to run retargeting campaigns based on website activity.

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Conversion Rate Marketing Retargeting Conversion 112

Digiday

FEBRUARY 6, 2023

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. In another collaboration, serveware retailer Replacements used CaaS to refresh television ads every quarter. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2%

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Retargeting Media Conversion Rate Audience 69