Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

MAY 12, 2016

Within the InMobi programmatic exchange, campaigns running non-skippable video formats have a 95% completion rate, providing brands with optimal viewability and engagement. Retailers who used rich media ads that leveraged the user's location increased footfall by 79% by providing directions to the nearest store or restaurant.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. vCPM Bidding The Viewable Cost Per Thousand (vCPM) is a bidding strategy based on the most you’re willing to spend for 1000 viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Monetize More

OCTOBER 4, 2022

Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52