Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 115

Retail Media ROI MarTech 115

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion on 2023. billion in 2025, making up 23.5

Retail 98

Retail Media ROI Ad Tech 98

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 97

ROI A/B Testing Retail MarTech 97

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Fast search results improved hybrid retail, in-store and mobile experiences as well as holding up during peak times.

ROI 80

ROI Retail eCommerce MarTech 80

PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

Retail 97

Retail Media ROI Cookies 97

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 103

Ad Tech Retail Media Advertising 103

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Media ROI MarTech 97

Kritter

MAY 9, 2022

The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter. In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […].

Ad network 52

Ad network ROI Retail Media 52

Fuel Lines

AUGUST 1, 2014

Zimmerman uses words similar to other agency owners such as results-driven, accountability, proprietary process, metrics, marketing partner, ROI, metrics-driven or profitability. Retail brands couldn’t afford agency BS during the recession. Retail drives the sales.

Agency 279

Agency Retail ROI Advertising 279

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 67

Retail Media ROI Agency 67

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce MarTech 93

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Marketing 128

Marketing Machine Learning Retail ROI 128

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack. Empowered store associates.

Retail 139

Retail eCommerce ROI Machine Learning 139

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 69

Retail Marketing Food ROI 69

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey. Cross-channel attribution.

Impressions 119

Impressions Retail ROI MarTech 119

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 101

Media Retail ROI Advertising 101

Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. It tied digital and direct mail together.

Marketing 136

Marketing Retail Retargeting Conversion Rate 136

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 115

Conversion Retail Machine Learning Marketing 115

VideoWeek

FEBRUARY 1, 2024

UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op describes its new offering as the UK’s first convenience store retail media network, distinguishing its offering from others in the grocery space like Tesco, Sainsbury’s, and Lidl.

Retail 52

Retail Media eCommerce ROI 52

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

MarTech 117

MarTech SEO Ad Server Retail 117

Martech

APRIL 10, 2024

It published an article on AI and retail over four years ago. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.” These two tools have been announced as the first in a series of updates to the platform. All-in on AI.

ROI 119

ROI Retail MarTech Marketing 119

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning ROI 59

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Within retail media, this is where her agency is focusing on new-to-brand and incrementality as KPIs, which tell clients that they might get a new consumer that only buys through that marketplace.

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

Martech

APRIL 29, 2024

In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

Retail 111

Retail MarTech ROI Marketing 111

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media.

Retail 52

Retail Media ROI Ad Tech 52

Martech

NOVEMBER 28, 2023

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. Scrutiny of martech stacks and other investments.

MarTech 116

MarTech Marketing Retail ROI 116

Martech

AUGUST 21, 2023

These range from increasing ROI and meeting data challenges to implementing AI technology. With less access to customer data and more regulated data practices, more B2C orgs also will be compelled to look hard at the ROI from retail media networks and other data collaborations via data clean rooms. Priorities. Get MarTech!

Marketing 98

Marketing ROI Communications Retail 98

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? Access to a large pool of publishers means advertisers can get a better ROI. What is a retail media network? Retail profit margins tend to be slim — in the 3% to 4% range. Was it the creative?

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Digiday

NOVEMBER 3, 2022

For a comprehensive digital retail operation built with flexibility in mind, organizations are turning to a new strategy: composable commerce. But optimizing the customer experience across channels is easier said than done. Businesses are inundated with digital tools, and these tools don’t always play nicely together.

ROI 68

ROI Retail 68