VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Fast search results improved hybrid retail, in-store and mobile experiences as well as holding up during peak times.

ROI 80

ROI Retail eCommerce MarTech 80

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 97

Retail Media eCommerce MarTech 97

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Why we care. CAPSULE in-store product demonstration. Image: ARHT.

Retail 99

Retail Manufacturing ROI MarTech 99

VideoWeek

FEBRUARY 1, 2024

UK grocery retailer Co-op is launching a retail media network, Co-op Media Network, the company has announced. Co-op describes its new offering as the UK’s first convenience store retail media network, distinguishing its offering from others in the grocery space like Tesco, Sainsbury’s, and Lidl.

Retail 52

Retail Media eCommerce ROI 52

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 68

Retail Marketing Food ROI 68

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 64

Retail Media ROI Agency 64

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 77

ROI A/B Testing Retail MarTech 77

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 94

Retail Media ROI MarTech 94

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 92

Retail Media ROI Impressions 92

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media.

Retail 52

Retail Media ROI Ad Tech 52

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Clearcode

SEPTEMBER 17, 2024

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.

Retail 52

Retail Media Cookies MarTech 52

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 79

Retail Media ROI MarTech 79

Ad Beat

FEBRUARY 21, 2024

You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. In fact, a study found that 55% of millennials would gladly offer their biometric data to retailers if it meant more convenience as well as a more tailored shopping experience. So, if you aren’t marketing to them?

ROI 52

ROI Marketing Impressions Conversion 52

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI). “ That reason went away in February,” says Perrin.

ROI 52

ROI Advertising Food Media 52

InMobi

FEBRUARY 23, 2022

The growth in e-commerce over recent years has also arguably made retailers’ websites and apps valuable media spaces in their own right. And this shift has in turn created a unique opportunity for retailers to develop new revenue streams with potentially far higher margins, while also deepening their relationships with brand partners.

Retail 52

Retail Media ROI Cookies 52

InMobi

JULY 15, 2021

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business.

Retail 52

Retail Media Click Through Rate ROI 52

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce Affiliates 93

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. However, as ad strategies continue to become more CTV-reliant, brands need greater clarity on performance and ROI. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 101

Media Retail ROI Advertising 101

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning ROI 59

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Within retail media, this is where her agency is focusing on new-to-brand and incrementality as KPIs, which tell clients that they might get a new consumer that only buys through that marketplace.

Retail 68

Retail Agency Click Through Rate Brand Awareness 68

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52

Retail Media Click Through Rate Video Ads 52

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Karola Karlson

DECEMBER 7, 2023

Because… What if your highest-ROI period for marketing is right at the beginning of January? If you look at the chart by Statista – on online retail sales value in the UK – you see that there’s always a drop in Q1 and a huge spike in Q4. This should be done in November-December of the previous year.

ROI 52

ROI Marketing Real Estate Agency 52

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 72

eCommerce Media ROI Retail 72

Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. It tied digital and direct mail together.

Marketing 119

Marketing Retail Retargeting Conversion Rate 119