Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Charlie Johnson, VP International, Digital Envoy, pointed out that brands use more streamlined approaches to improve ROI.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

OCTOBER 31, 2024

Based on a survey of 250 marketing professionals at large North American companies, Lob reported that: 84% of marketers say direct mail has the highest ROI of any marketing channel. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. It tied digital and direct mail together.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said. Change is the only thing you can rely on in digital marketing.

Retail 105

Retail Food Cookies Banner 105

Martech

SEPTEMBER 10, 2024

Sales Impact also aims to make it easier for marketers to measure campaign ROI. of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey. Cross-channel attribution.

Impressions 108

Impressions Retail ROI MarTech 108

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 113

Retail Media eCommerce MarTech 113

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Martech

MARCH 23, 2023

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. Why we care. CAPSULE in-store product demonstration. Image: ARHT.

Retail 113

Retail Manufacturing ROI MarTech 113

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

ROI 95

ROI Advertising Brand Awareness Cookies 95

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

PubMatic

OCTOBER 9, 2023

The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. However, not every retailer is finding the success they’d hoped.

Retail 108

Retail Media ROI Cookies 108

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Media ROI Impressions 112

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 96

ROI A/B Testing Retail MarTech 96

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Fast search results improved hybrid retail, in-store and mobile experiences as well as holding up during peak times.

ROI 80

ROI Retail eCommerce MarTech 80

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Retail 106

Retail Media ROI MarTech 106

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7 Measure offline impact : Many businesses rely on foot traffic for sales.

Retail 95

Retail GDPR ROI Marketing 95

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

Ad Tech 105

Ad Tech Retail Media Advertising 105

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion on 2023. billion in 2025, making up 23.5

Retail 98

Retail Media ROI Ad Tech 98

Martech

AUGUST 27, 2024

Achieving a 10:1 ROI or better is now common, even with just one use case. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case. The outputs of the AI exercise look much like any other investment opportunity.

MarTech 121

MarTech Machine Learning ROI CPA 121

Ad Monsters

JANUARY 10, 2025

The Sell Side Summit is designed to empower professionals across ad operations, data management, digital revenue strategy, retail media, CTV optimization, and more. One of the highlights of the Sell Side Summit in March will be the keynote presentation, “Think Like a Buyer: The ROI Roadmap for 2025,” scheduled for March 10.

Ad network 105

Ad network Ad Ops ROI Education 105

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 91

Retail Marketing Food ROI 91

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Media ROI MarTech 97

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

Marketing 115

Marketing Cookies Machine Learning Retail 115

Martech

JANUARY 20, 2025

For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. ROI can be forecasted, quantified and measured. By focusing on specific use cases, it’s easier to build a strong business case for ROI to justify the investment.

Marketing 115

Marketing Machine Learning ROI Retail 115

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. AW : I think advertisers should ask themselves, “What is a retail media network?” AR : Yes, the same considerations will hold true outside of retail media.

Advertising 94

Advertising Retail Pop-Up Media 94

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. He said the layoffs were because the company needed to switch focus from annual recurring revenue (ARR) to efficiency.

MarTech 115

MarTech ROI Marketing Communications 115

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 68

Retail Media ROI Agency 68

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media.

Media 62

Media Retail Education ROI 62

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 93

Retail Media eCommerce MarTech 93

VideoWeek

JANUARY 16, 2025

Only retail media has a higher growth rate predicted for this year – 15.6 percent – though retail media sits across multiple channels in IAB’s definitions, rather than being its own standalone channel. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI 52

ROI Retail Agency Media 52

PubMatic

SEPTEMBER 19, 2023

The vast majority (83%) of retailers say that commerce media networks will play a fundamental role in their future strategies. This new stat comes from a recent commissioned study from Forrester Consulting, which asked retailers about the status of their commerce media programs, where they are headed, and the challenges they face.

Media 115

Media Retail ROI Advertising 115

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 72

Retail eCommerce Conversion Rate MarTech 72