Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

InMobi

FEBRUARY 21, 2022

Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Basis

APRIL 27, 2023

How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? More and more Gen Zers are abandoning traditional search engines in favor of places like TikTok and YouTube. How will this change the paid search landscape, and how can marketers adapt?

Marketing 73

Marketing Conversion Search Advertising Media 73

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Google Ads Manager. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

FEBRUARY 19, 2016

We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016. of total retail sales in the U.S. Mobile, until recently, has been seen only as an influencer in the retail funnel due to its relatively small contribution towards overall sales.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52