VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

Video Ads 52

Video Ads Display Advertising Retail Media 52

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 115

Video Ads Retail MarTech Marketing 115

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 296

Video Ads Advertising Retail Media 296

Fuel Lines

NOVEMBER 30, 2012

times longer with video. DigiDay Online shoppers watched 40% more videos on retail websites in 2011. Internet Retailer YouTube sees 4 billion video views globally every day. YouTube Product videos make consumers 85% more likely to buy. . ~ double click People stay on websites 5.33

Agency 279

Agency Retail Video Ads Media 279

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21

Advertising 105

Advertising Retail Cookies Video Ads 105

illumin

DECEMBER 1, 2020

Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […]. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc.

Video Ads 93

Video Ads Shipping Retail Advertising 93

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We

Video Ads 111

Video Ads Retail Audience Advertising 111

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98

MNTN

JANUARY 6, 2023

And in 2023, we will begin to see the effects that these changes have made to the spread of ad spend in the digital video and CTV industry. According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of total video ad spending.

Video Ads 98

Video Ads Ad Exchange Retail Media 98

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

Real Estate 97

Real Estate Retail Audience Conversion 97

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform 269

Demand Side Platform Video Ads Ad Targeting Audience 269

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

EGC Group

SEPTEMBER 22, 2023

It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising.

Video Ads 52

Video Ads Retail Media Audience 52

MNTN

MARCH 29, 2024

We see that ourselves — advertisers will repurpose social videos to run on CTV, and vice versa. Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. Frankie Karrer (Associate Content Manager): That’s true! Very smooth.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

illumin

SEPTEMBER 9, 2019

The post Most Viewed Video Ads: Retailers Use Humor to Make the Top 10 appeared first on AcuityAds Inc. Bill Nye on the Science of Switching to Chromebook. Make Your Rival Your Fuel ft.

Video Ads 60

Video Ads Retail Advertising Marketing 60

illumin

JUNE 24, 2019

Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes. Take a look at some of the top ads below: Hulu. The post Most Viewed Video Ads: Hulu Leads With Sports Streaming appeared first on AcuityAds Inc.

Video Ads 73

Video Ads Retail Advertising Marketing 73

Martech Series

SEPTEMBER 19, 2022

InMobi Commerce offers an innovative suite of product discovery and monetization solutions for retailers and eCommerce companies around the world and the partnership will bring an innovative ad experience to Adsta’s network of 3,300+ grocery stores.

Retail 88

Retail Media Electronics eCommerce 88

illumin

MARCH 24, 2022

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. In […].

Video Ads 52

Video Ads Retail Advertising 52

illumin

DECEMBER 22, 2021

Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! Last year, retail sales for the holiday season were up by 8.3%, […]. The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Retail 52

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. The retail-heavy event proved to be successful at gaining consumer attention across various brands such as Old Navy, Walmart, Famous Footwear, and IKEA. Which advertisers made the grade? Famous Footwear. Office Depot.

Video Ads 61

Video Ads Retail Education Advertising 61

Martech Series

JULY 11, 2022

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units.

Retail 79

Retail Food Display Advertising MarTech 79

illumin

AUGUST 14, 2019

Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products. Catering You Can Depend On.

Video Ads 65

Video Ads Retail Advertising Marketing 65

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

illumin

AUGUST 31, 2020

Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. The post MOST VIEWED VIDEO ADS: BACK TO SCHOOL EDITION appeared first on AcuityAds Inc. With August nearing its end, September is around the corner which means one thing – back-to-school!

Video Ads 52

Video Ads Retail Advertising 52

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 68

Retail A/B Testing Shipping Audience 68

Martech

JANUARY 22, 2025

This number has grown since the launch of Amazon Prime Video ads in early 2024. Additionally, the report stated that left out of this number were a number of non-endemic brands that invest in the DSP, but arent active on the Console. Spend on Amazon DSP was up 36% YoY in Q4 2024.

CPM 111

CPM Demand Side Platform Media Video Ads 111

AdExchanger

JUNE 1, 2022

Continue reading » The post Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment? Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth. appeared first on AdExchanger.

Retail 80

Retail Media Marketing Video Ads 80

illumin

SEPTEMBER 16, 2019

Their video summarizing the event and their newest announcements also made the chart this week, coming in the sixth spot. Automotive brands like Ford and Nissan also make the top 10 for the retail-dominate chart. The post Most Viewed Video Ads: Apple Dominates With New Product Launches appeared first on AcuityAds Inc.

Video Ads 60

Video Ads Retail Advertising Marketing 60

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 129

Retail Entertainment Video Ads Marketing 129

Martech

MARCH 30, 2023

This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. Dig deeper: Why we care about retail media networks Cooler Screens refrigerator door video screens. Image: Cooler Screens. In-store network.

Retail 104

Retail Video Ads MarTech Media 104