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Seeing More Video Ads in Retail Environments? You’re Not Alone.

Adweek

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

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Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine

Adweek

In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads.

Video Ads 216
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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

Adweek

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

Video Ads 317
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Most Viewed Video Ads: Retail Sector 2021

illumin

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic.

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10 top retail sector video ads of 2021

Martech

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 111
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Inside Amazon’s Star-Studded First Upfront Week Event

Adweek

Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Today, Amazon hosted its first upfront week event.

Video Ads 288
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UK Video Ad Spend Grew 26 Percent in the First Half of 2024

VideoWeek

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.