Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. Ad Format — Different formats have different CPM rates. How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. AB: Why do you believe U.S. First, I see U.S.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

SODP

JUNE 8, 2023

Google Display Network (GDN), for example, counts an impression as each time an ad appears on a Google search engine results page (SERP) or on one of the websites it serves. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. It can be suitable for initiatives aimed at brand building, ad recall, or general exposure rather than immediate user actions. This strategy can lead to improved campaign performance and ROI.

CPC 52

CPC CPM Viewability Impressions 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

JULY 15, 2016

Users love consuming video, more so with the convenience of their mobile devices. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Monetize More

OCTOBER 4, 2022

Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. In this way, publishers can start monetizing holiday traffic without disrupting their user experience.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

OCTOBER 27, 2020

Brand advertisers in verticals like retail, QSR (quick-service restaurants), and financial services are expected to see an increase in ad spending during this quarter, despite the uncertain state of the economy. Take for example Walmart, which announced an extension of Black Friday Deals to reach users through the month of November.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

MARCH 24, 2023

.” Snap Introduces AR Product for Retailers Snap is launching an augmented reality (AR) product aimed at businesses, according to Bloomberg. The Snapchat owner is adapting the AR technology behind its filters and lenses, enabling retailers to use AR on their own websites and apps.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. percent this year (excluding the effects of US political ad spending).

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. The parent company generated revenues of €9.7 percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory.

Marketing 52

Marketing Ad Tech Media Agency 52