Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 75

Retail Media Viewability Brand Awareness 75

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Click Through Rate 78

Click Through Rate Retail Media Marketing 78

Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. Crisp’s integration with Teads ushers in a new era of measurability for campaigns.

Media 78

Media Viewability Retail Video Ads 78

Martech Series

SEPTEMBER 30, 2022

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Retail media is estimated to be a $100 billion opportunity.*

Media 82

Media Retail Viewability Electronics 82

Ad Monsters

JANUARY 12, 2024

” – Michael Scott, VP of Sales and Ad Operations at Samsung Shoppable TV & Retail Media The fusion of content and commerce will redefine the TV-watching experience. “Retail media will become a pivotal part of the future of advertising as consumers can make purchases directly off their TV screens.

Viewability 111

Viewability Electronics Retail Audience 111

PubMatic

FEBRUARY 1, 2023

Auction Packages When advertisers work directly with publishers or retailers on the sell-side, they can also curate auction packages that are tailored specifically to their needs. We were able to find that audience—at well over the viewability benchmark Dentsu was looking for—with sell-side targeting.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

Digiday

DECEMBER 13, 2022

“Our onboarding with UM served as a fast track to engage in the retail commerce space,” added Kelly Cook, Storck’s president. “We’ve been able to increase our investment across key retailers’ media networks to strategically meet our shoppers in new and relevant ways.

Media 69

Media Viewability Retail Agency 69

InMobi

AUGUST 11, 2017

Now is the time for brands and retailers to invest in mobile video advertising to capture consumers’ attention and accurately target them with products and services. Measuring viewability metrics Viewability is a big barrier for brands and retailers. The viewable and human rate is so high because load time is only 0.6

Viewability 52

Viewability Advertising Video Ads Retail 52

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Given these encouraging figures from 2022, we anticipate that this year’s Black Friday and Cyber Monday will continue to be successful for retailers, with increased sales and heightened website traffic. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

AdExchanger

APRIL 26, 2023

Retail Wagging The Dog Retail media networks are advertising businesses. For many retailers, the data-driven The post Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retail 95

Retail Media Advertising Ad Exchange 95

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. our desktop display benchmark, along with 93% viewability on PC and 94% on mobile.

Viewability 87

Viewability Audience Entertainment GDPR 87

Media Math

MARCH 22, 2022

MediaMath uses SPO and performance grading to create unique markets you apply to specific use cases like performance, CTV, viewability as well as specific advertiser verticals like regulated industries or retail. And we don’t stop there. Those same capabilities can be used to create completely custom marketplaces you curate yourself.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). However, a full video view is counted after the video plays for three consecutive seconds at 100% viewability.

Advertising 108

Advertising Video Ads CPM Viewability 108

VideoWeek

NOVEMBER 8, 2024

Conducted by Differentology, the study of 80,000 individuals in the UK will cover demographics, media behaviours, media subscriptions (including SVOD ad tiers), product preferences, supermarket preferences, banking, retail loyalty card usage and price comparison site usage. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. billion by 2024, and account for 7.6%

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Ad Monsters

JUNE 16, 2022

Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” We’ve been writing a lot about the rise of retail media in our weekly Wrapper newsletter. Overheard @AdMonsters #Opsny “attention as a metric is an example of viewability on steroids” @peterbcunha.

Viewability 52

Viewability Cookies Retail eCommerce 52

Ad Monsters

JANUARY 6, 2023

From October 2021 through May, retail product subscriptions have fallen among the major US age groups, per PYMNTS.com. Measurement for the sake of reach/viewability only tells us if an advertisement has been viewed, but it does not allow us to learn if it made the impact as intended. and millennials from 5.6

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Agency Media Ad Tech 97

Digiday

APRIL 18, 2023

This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests. In 2021, Media.Monks also worked with artist Post Malone on producing an immersive concert experience. Financial details of the partnerships were not made available.

Agency 75

Agency Entertainment Viewability Impressions 75

InMobi

MAY 12, 2016

Within the InMobi programmatic exchange, campaigns running non-skippable video formats have a 95% completion rate, providing brands with optimal viewability and engagement. Retailers who used rich media ads that leveraged the user's location increased footfall by 79% by providing directions to the nearest store or restaurant.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. Inside Studs’ beefed-up TikTok strategy: The ear piercing retailer is allocating 10% to 30% of its growth marketing budget to TikTok this year.

Marketing 69

Marketing Viewability Agency Ad Tech 69

VideoWeek

NOVEMBER 18, 2022

MRC SVP David Gunzerath said in a statement that Nielsen has made significant strides in fixing problems which led to its suspension, adding that the council may consider reinstating Nielsen’s accreditation “relatively soon” Channel 4 Announces Retail Media Partnership with Nectar360. Hoopla Digital Launches Ad Translator.

Video Ads 52

Video Ads Retail Audience Media 52

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. vCPM Bidding The Viewable Cost Per Thousand (vCPM) is a bidding strategy based on the most you’re willing to spend for 1000 viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

VideoWeek

NOVEMBER 15, 2024

Interactive stickers will be made available on Shorts ads to all retailers by the end of the year, created automatically from images in product feeds. YouTube Adds Product Campaign Features for Shorts YouTube has introduced new tools for product and creator campaigns on YouTube Shorts.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. AB: Why do you believe U.S. First, I see U.S.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. We follow them across over 900,000 retail locations in the U.S.,” Takeoff & landing.

Media 83

Media Advertising Pharmaceuticals Marketing 83

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.

Viewability 69

Viewability Healthcare A/B Testing Food 69

VideoWeek

DECEMBER 20, 2022

Heading into 2023, predictions and projections for many media companies will be challenging as digital channel maturity levels off growth, and channels like retail media get their footing. Lastly, attention-based metrics will start replacing viewability metrics mid-funnel. .” Arnaud Créput, CEO, Equativ.

Cookies 126

Cookies Audience Media Ad Tech 126

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. In other words, these ads provide a great opportunity to make a statement!

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

OCTOBER 20, 2020

Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Brid.tv

SEPTEMBER 25, 2024

Below, I have listed some of the most common cases: Ad Placement — Premium placements, such as above-the-fold positions or placements on websites with a lot of traffic, usually have higher CPM rates due to better viewability and their potential for higher user engagement. Target Audience — Precise audience targeting can raise CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Digiday

MARCH 5, 2023

Commerce media is set to dominate the marketplace Digiday has written a lot about the exploding growth of commerce media — a catch-all term that incorporates e-commerce and retail media networks, made popular by the McKinsey duo of Quentin George and Jon FlugstadFlugstad.

Media 69

Media Click Through Rate Agency Conversion 69

SODP

JUNE 8, 2023

The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.

CPM 52

CPM CPA CPC Real Estate 52

OpenX

AUGUST 8, 2023

Digital advertising demand is undergoing a perceptible shift: Increasingly, buyers are turning to SSPs such as OpenX to double-down on KPIs like audience, viewability, or conversion. Ecosystem-Wide Benefits Now, buyers can finally realize the promise of CTV and omnichannel supply-side targeting.

Audience 52

Audience Viewability Cookies Retail 52

InMobi

JANUARY 26, 2017

With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52