The Ad Tech Blog

JUNE 17, 2024

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. This can involve using lookalike audiences, dynamic retargeting, and excluding past users who did not convert. How can I detect ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

InMobi

MARCH 11, 2025

Channel Mix: Agencies help advertisers balance mobile-first and web-first approaches, maximizing in-app engagement, push notifications, and gamification for mobile users while leveraging SEO, content marketing, and retargeting for web users. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

AdvertiseMint

JANUARY 24, 2025

Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. Leverage A/B Testing and Retargeting A/B testing is an effective way to determine what works best for your audience. Adjust your approach as necessary to improve ROI and achieve your marketing goals.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. That's where mobile app retargeting comes in to win your users back again. What is Mobile App Retargeting? App Trends for Valentine's Season.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

RevX

JANUARY 27, 2022

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.

Retargeting 52

Retargeting eCommerce CPM Shipping 52

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. In fact: 3 out of 4 people notice retargeted ads and they are 76% more likely to get clicks. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MAY 4, 2022

“Sometimes your best chance for conversion is through retargeting,” Cerretani said. “But make sure you’re working with a partner that can allow you to just focus on retargeting your high-fit accounts or high-fit site visitors and not waste any money retargeting low-fit accounts.” What it is.

Retargeting 112

Retargeting ROI Conversion Rate MarTech 112

Single Grain

APRIL 8, 2020

6 – Create Special Retargeting videos. But if you are retargeting people who visited your blog or people who have abandoned their cart, you need to create special retargeting videos for them. To see retargeting in action, you can visit websites of the brands you like.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * 4) Opened Up Retargeting to ALL Products. When it came to retargeting, although the account did contain retargeting audiences, there were only two and they were constructed inefficiently. Takeaway: Have you tested retargeting visitors to ALL of your products?

Food 105

Food eCommerce Retargeting Conversion 105

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI. These tweaks help refine performance and identify what truly drives ROI. Dont ignore this.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Brands should strive for full-funnel support, increasing upper funnel spending to keep retargeting pools…which in turn leads to savings on lower-funnel costs.”.

CPA 109

CPA Retargeting CPL CPC 109

Martech

MAY 8, 2024

In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed.

Cookies 119

Cookies First-Party Cookies Retargeting Conversion 119

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. 9) Use Retargeting You should take full advantage of retargeting ads once your PPC campaign has accrued some data.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Karola Karlson

JANUARY 2, 2023

This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts. Once you’ve installed the Facebook retargeting Pixel , Facebook will automatically track all the website visitors that you can later retarget with Instagram promotions. Facebook Custom Audiences.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

MNTN

JANUARY 10, 2025

This makes it easier to optimize campaigns and improve ROI (return on investment). As we mentioned, MNTN Performance TV allows advertisers to reach viewers on OTT and then retarget them with ads on their secondary devices.

Advertising 52

Advertising Viewability Retargeting Audience 52

Single Grain

JUNE 11, 2019

Don’t Forget to Retarget. Just like with Google and Facebook, you can add a retargeting pixel — called the LinkedIn Insight Tag — to your website in order to retarget people on LinkedIn who visit your site. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel. Your experience may vary.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Overall Campaign ROI Return on Investment (ROI) Measures overall profitability, calculated as (Revenue Campaign Cost) / Campaign Cost.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics.

ROI 89

ROI Marketing MarTech Healthcare 89

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Retargeting This method refers to the act of re-engaging audiences who’ve previously interacted with your brand. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Don’t Forget Retargeting. When you retarget an audience with Facebook Ads, you’re delivering those ads to a “warm” audience. Learn More: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. 4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. product keywords.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Martech

SEPTEMBER 28, 2022

Research shows that you can expect a 42X ROI when you invest in email marketing. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email?

Marketing 102

Marketing Real Estate Click Through Rate A/B Testing 102

Martech

OCTOBER 28, 2021

“This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. “The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran. Image: N.Rich.

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Ad Wisey

APRIL 13, 2023

To re-engage “window shoppers” and turn them into customers, Outlet Magic created a Retargeting campaign, too Dynamic tag gets replaced by the name of the product in the ad To further personalize the ads, Outlet Magic chose to include a dynamic tag into the ad text.

Retargeting 88

Retargeting eCommerce Conversion Rate ROI 88

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Considerations.

ROI 102

ROI Control Group Audience Cookies 102

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. MNTN Performance TV offers superior reporting capabilities which track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS , CPV, and conversion rate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 25, 2019

Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result. But most companies try to tackle retargeting at scale, and are largely ineffective as a result. Click To Tweet.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81