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The Crazy Advertising Technology Landscape

InMobi

Verification Tech Verification services add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets. Misleading performance reports – Advertisers might think a campaign is successful when most interactions come from fake users.