Rich Media ROI Viewability 
Martech Series
NOVEMBER 14, 2022
MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
InMobi
SEPTEMBER 28, 2016
A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media. While these are disturbing, they are definitely not insurmountable.
InMobi
JULY 15, 2016
Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.
InMobi
FEBRUARY 18, 2016
On the mobile web, rich media ads are generally authored in HTML5 and remain limited to video and audio units without the goodness of mobile innovation. The threat of ad blocking has also given rise to the question of viewability to ensure advertisers pay only for viewable impressions.
Single Grain
AUGUST 10, 2023
It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). vCPM Bidding The Viewable Cost Per Thousand (vCPM) is a bidding strategy based on the most you’re willing to spend for 1000 viewable impressions.
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