Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 306

ROI Agency Media Advertising 306

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 277

ROI Electronics Marketing 277

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. ROI and cost concerns: Justifying the significant investment in martech is challenging, especially when existing tools are underutilized. Then, rank them. Processing.

ROI 128

ROI MarTech Conversion Rate Marketing 128

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 130

ROI Marketing Click Through Rate Impressions 130

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Processing.

ROI 129

ROI Conversion Brand Awareness MarTech 129

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 246

ROI Media Retail eCommerce 246

Martech

NOVEMBER 8, 2024

Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech. Email: Business email address Sign me up! Processing.

ROI 131

ROI Media Audience Ad Inventory 131

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 130

ROI Machine Learning Marketing Audience 130

AdExchanger

JULY 14, 2024

Aligning […] The post Boost ROI And Cut Waste: Mastering Incrementality And Standardization appeared first on AdExchanger. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky. But it doesn’t have to be this way.

ROI 111

ROI Media 111

AdExchanger

SEPTEMBER 24, 2024

Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs).

ROI 116

ROI Advertising Media Marketing 116

Adweek

JULY 26, 2024

In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising.

Cookies 312

Cookies ROI Advertising Marketing 312

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Time to take action Project management data is essential for boosting marketing ROI. Processing.

ROI 85

ROI Marketing Conversion Rate Brand Awareness 85

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 95

ROI Marketing Finance Conversion 95

AdExchanger

JULY 17, 2024

The post Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’ appeared first on AdExchanger. Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.

ROI 98

ROI Media 98

Adweek

OCTOBER 31, 2024

But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. There's an enormous amount of friction in our industry.

Media 289

Media ROI Marketing 289

Adweek

SEPTEMBER 14, 2022

We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible.

Conversion Rate 317

Conversion Rate ROI Conversion Marketing 317

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

ROI 111

ROI Advertising Audience Agency 111

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 299

ROI Advertising 299

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 97

ROI Ad Tech Conversion Audience 97

Digiday

NOVEMBER 27, 2024

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively.

ROI 84

ROI Banner Audience Media 84

Fuel Lines

FEBRUARY 22, 2023

Evaluate ROI: As with any business investment, it is important to evaluate the return on investment (ROI) of using AI for business development. Implement and refine: Once the AI system has been trained, it can be implemented into the business development process.

Agency 263

Agency Machine Learning ROI Advertising 263

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 128

Marketing SEO ROI Brand Awareness 128

Exchange Wire

OCTOBER 18, 2024

Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [.]

ROI 105

ROI Audience 105

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 134

Marketing ROI MarTech Conversion 134

The Ad Tech Blog

JUNE 17, 2024

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 131

Advertising ROI CPA Conversion 131

Martech

SEPTEMBER 26, 2024

Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. With the popularity of digital-based advertising, including the cost-per-click model layered with more comprehensive attribution models, advertising today arguably has clearer ROI.

Public Relations 136

Public Relations Marketing ROI Communications 136

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

Ad Rants

FEBRUARY 6, 2024

Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations. Analyze key metrics such as web traffic, conversion rates, customer acquisition costs, and ROI to identify trends, patterns, and areas for optimization.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

DECEMBER 28, 2023

The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Discover how to streamline your martech stack, drive real ROI and improve customer experience.

Marketing 126

Marketing ROI MarTech Conversion 126

The Ad Tech Blog

APRIL 15, 2024

Programmatic DOOH streamlines the ad buying process, enables dynamic content changes, and uses data-driven insights to optimize ad placements for maximum effectiveness and ROI. Call `calculate_roi` with the data from the above functions to get the ROI for each campaign. What are the benefits of programmatic DOOH?

Advertising 130

Advertising ROI Impressions Audience 130

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 118

Brand Awareness ROI Click Through Rate Conversion 118

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 126

ROI Click Through Rate Marketing MarTech 126

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 130

Advertising Conversion Rate ROI Audience 130