The Ad Tech Blog

AUGUST 23, 2023

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

ROI 242

ROI Marketing 242

Martech

JANUARY 6, 2025

Balancing upfront investment with long-term ROI can be daunting. The post How to overcome AI challenges in martech to maximize ROI appeared first on MarTech. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Processing.

ROI 111

ROI MarTech Agency Conversion 111

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 92

ROI Marketing Finance Conversion 92

Adweek

SEPTEMBER 1, 2023

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 325

ROI Audience Media 325

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 317

ROI Media Marketing 317

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

ROI 97

ROI Ad Tech Conversion Audience 97

Adweek

OCTOBER 9, 2024

For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK.

ROI 312

ROI Cookies Advertising Ad Tech 312

Adweek

OCTOBER 7, 2024

TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.

ROI 299

ROI Advertising eCommerce Media 299

Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 306

ROI Agency Media Advertising 306

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

ROI 277

ROI Electronics Marketing 277

Digiday

NOVEMBER 27, 2024

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively.

ROI 81

ROI Banner Audience Media 81

Adweek

JANUARY 17, 2025

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.

ROI 269

ROI Audience Marketing 269

Adweek

JANUARY 25, 2023

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB's 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its.

ROI 246

ROI Retail Marketing Agency 246

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Adweek

JULY 13, 2022

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 246

ROI Media Retail eCommerce 246

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 119

ROI Marketing Click Through Rate Impressions 119

AdExchanger

SEPTEMBER 24, 2024

Unlike traditional matched market testing, this modern approach involves […] The post ZIP Codes: The Simple Fix For Advertising ROI Measurement appeared first on AdExchanger. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs).

ROI 114

ROI Advertising Media Marketing 114

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

SEPTEMBER 26, 2024

Retainer billing The traditional practice of treating your PR reps like you would a lawyer is misaligned with the ROI focus of modern-day marketing. With the popularity of digital-based advertising, including the cost-per-click model layered with more comprehensive attribution models, advertising today arguably has clearer ROI.

Public Relations 129

Public Relations Marketing ROI Communications 129

Adweek

JULY 26, 2024

In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising.

Cookies 312

Cookies ROI Advertising Marketing 312

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Adweek

OCTOBER 31, 2024

But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. There's an enormous amount of friction in our industry.

Media 289

Media ROI Marketing 289

Adweek

SEPTEMBER 14, 2022

We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible.

Conversion Rate 317

Conversion Rate ROI Conversion Marketing 317

Exchange Wire

FEBRUARY 19, 2025

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. The post Lumens Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics appeared first on ExchangeWire.com.

Viewability 52

Viewability ROI Advertising 52

Adweek

JUNE 12, 2023

111% ROI, 33% faster speeds, 77% reduction in costs. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. Generic.

ROI 299

ROI Advertising 299

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 103

Marketing ROI Finance MarTech 103

Martech

JANUARY 9, 2025

A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Recommendations for marketers: Maximizing martech ROI Marketers face numerous challenges beyond the technology stack, but they can play a key role in maximizing martech value and ROI.

MarTech 116

MarTech ROI Communications Marketing 116

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 115

ROI Click Through Rate Marketing MarTech 115

Martech

SEPTEMBER 24, 2024

We’re not focusing on the fundamentals of email, which is the top ROI channel for most companies. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate. Instead, invest in the program at the top of your ROI instead of being happy with just doing okay.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JULY 16, 2024

It unlocks personalized experiences, fuels growth, and maximizes ROI. Accurate customer data is a marketer’s goldmine. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution.

Marketing 107

Marketing ROI MarTech Data Management Platform 107

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. That’s the “secret” for sustainable growth, not a fleeting sales spike.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Marketing 116

Marketing Brand Awareness ROI Retargeting 116