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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 109
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SEO for International Websites

Ad Rants

This is where SEO practices for international websites can help. This guest blog will act as a comprehensive guide covering the intricacies of international SEO practices for websites. Research Your International SEO Strategy Did you know that almost 70 percent of all medium-small businesses don't have an SEO strategy?

SEO 199
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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 118
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GenAI must win consumer trust if it is going to transform search marketing

Martech

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. Google has been the dominant force in the online search market for more than 20 years. Sizeable shares of U.S.

SEO 138
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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful.

SEO 145
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How TikTok is transforming brand advertising

Martech

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

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AI-powered martech news and releases: September 5

Martech

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

MarTech 106