Single Grain

DECEMBER 23, 2019

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. Finally, and perhaps most importantly, ensure that you have permission to use the images and videos. Learn More: Overlooked SEO: Optimizing Images and Video for Search.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

JUNE 11, 2019

Text Ads : These ads show up in LinkedIn’s right sidebar and consist of a headline, description and small image. Dynamic Ads : These ads are personalized to each user, utilizing their own profile information in the messaging. Deciding which ad type is right for you comes down to your objectives, resources and budget.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. Importance. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Related Content: * The Complete Guide to Google My Business. * 9 Factors that Can Immensely Boost Your Local SEO. Trend #8: Image Extensions.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JUNE 19, 2023

With Google Ads, you can attract leads looking for product information. And with video ads, you can engage viewers browsing through YouTube videos. 2) Outrank Competitors Since Google Ads is flexible, you can match and exceed your competitor’s current efforts in many ways. For example, 89.5%

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check. This is not only great for your SEO efforts, but it is also satisfying to see the constant interest in something you wrote. Why all the fuss?

SEO 124

SEO Audience Brand Awareness Marketing 124

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Videos rank higher in Search Engine results. A picture is worth a thousand words, so, can a video be worth a thousand sales? over any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2023

Because of that, more advertisers are investing in Instagram ads. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Instagram is currently testing search ads so users can have a better experience finding new products, businesses, and content.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

MAY 12, 2020

By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). 93% of companies claim they got a new customer because of their video content on social media. 63% of businesses say that video gets the beset return on investment (ROI) on social media. 11) Live Streaming.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

FEBRUARY 14, 2020

Creating a story-driven script for your promotional video like this is an enticing way to increase engagement. Related Content: 8 Slack Communities Every Marketer & SEO Should Join. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check. This is not only great for your SEO efforts, but it is also satisfying to see the constant interest in something you wrote. Why all the fuss?

SEO 92

SEO Audience Brand Awareness Marketing 92

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section).

Agency 52

Agency Marketing A/B Testing ROI 52

AdvertiseMint

NOVEMBER 3, 2023

From Amazon PPC ads to basic search engine ads, the variety is vast. Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). Effective PPC management ensures that every penny spent on a PPC ad results in maximum profit. Shopping Ads: Selling a product?

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

FEBRUARY 21, 2022

More specifically, Google Ads agencies take care of: Campaign planning and execution. Ad copywriting and optimization. ROI measurements and optimization. A Google Ads marketing agency becomes vital when your business: Invests four to five digits per day in this channel. Specializes In : SEO and paid media advertising.

Agency 52

Agency SEO Conversion Marketing 52

AdvertiseMint

JUNE 27, 2023

Moz gets new customers by making good content about Search Engine Optimization (SEO). After a person has read a few of your content, you can promote more sales-oriented Facebook ads to move them further down the funnel. There is more to carousel-type Facebook ads. Meanwhile, Adobe reports that viewers who watch videos are 1.81

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. How do you assess that?

Agency 52

Agency Marketing SEO Conversion 52

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This can include banner ads, photo ads, and video ads. .

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? By being more specific, they attract highly targeted customers who are more likely to make a purchase, leading to increased CTR, a higher Ad Quality Score , and a reduction in irrelevant search terms.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JUNE 16, 2023

These include display, video, and search engine ads. For example, if organic search engine optimization isn’t generating your desired results, your brand can invest in local SEO ads. There’s a reason why video ads are highly successful: The average internet user watches 17 hours of online videos each week.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 21, 2023

From SEO audits to audience research, there are many ways to identify and better understand your content needs. Dive Deeper: SEO Keyword Research Made Easy in 2023 Step 2: Automate Content Generation Using AI Once you have a better understanding of your content needs, you can start automating the content generation process using AI.

SEO 52

SEO Machine Learning Audience Media 52

MNTN

JUNE 11, 2024

Performance Marketing vs Digital Marketing Digital marketing encompasses all online marketing activities, including SEO, content marketing, and social media. Optimization : Based on the tracking data, marketers adjust and enhance the campaigns to ensure optimal results and improve ROI. It is profit-focused rather than income-focused.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. The Google Ads platform is so easy to use that anyone can launch an ad campaign in minutes.

A/B Testing 52

A/B Testing CPC ROI Audience 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 19, 2023

Here are the top advantages of running Amazon sponsored product ads: Reduces the sales cycle of your products and improves the sales history, leading to higher ROI. Here is an example of product display ads in action: 4) Video Ads Amazon video ads can be run on Amazon stores, Amazon owned sites, mobile apps and Fire tablet wake screen.

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

APRIL 7, 2022

Some can even help you with shooting, editing and refining your videos. Improved ROI: Marketing agencies use the data collected from each of your YouTube marketing campaigns to determine what the next step should be in your advertising strategy. For instance, are they particularly good at creating in-video or pre-video ads?

Agency 52

Agency Marketing SEO Audience 52

Single Grain

JULY 26, 2023

Digital ads can be tailored to fit any budget size, from small startups to large corporations: Moreover, with precise targeting capabilities and real-time performance monitoring, online advertising can often yield a higher return on investment. Dive Deeper: What Is the Difference Between SEM and SEO?

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

AUGUST 1, 2023

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JANUARY 23, 2023

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 8, 2023

Consideration: Consideration-focused ads rely on an indirect revenue-tied metric, such as PDF downloads, views on video ads, app installs or time on site. Conversion: Conversion ads aim to drive revenue-tied actions, such as sales, contact form submissions and phone calls.

Audience 52

Audience Conversion Brand Awareness Geo targeting 52