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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. Brand protection: For an advertiser, protecting their brand is very important.

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The marketer’s guide to conquering data quality issues

Martech

Email verification services can flag invalid addresses. For B2B, services like ZoomInfo can help verify company information. Use data appending services to add missing information like company size or industry for more robust segmentation. Validation: Cross-reference data against trusted sources.