Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. adults spend 62 minutes per day watching digital videos.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 70

Video Ads Demand Side Platform Impressions Brand Awareness 70

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

AdvertiseMint

JANUARY 12, 2025

From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention. Image ads allow you to present a single image to Reddit users. Video ads allow you to display videos to targeted Reddit users.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Advertising 101

Advertising Marketing Retail Agency 101

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

InMobi

DECEMBER 26, 2014

THE ASSUMPTION: Users acquired through video ads deliver higher Lifetime Value(LTV) than other ad formats Nothing showcases your game’s features better than a video trailer. This sets in a belief that video ads drive more engaged users, that end up spending a lot of time, and even money, on your app.

Video Ads 52

Video Ads ROI Advertising 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Cutting Edge Video Tools: Video ads on LinkedIn? Digital video has proven itself to be a new revenue stream for buyers. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 110

Conversion Marketing Video Ads ROI 110

Single Grain

FEBRUARY 25, 2025

Creative execution : Effective video ads need engaging, persuasive, and visually appealing content. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

AUGUST 13, 2021

Finding the optimal ad length. Another gauge marketers should consider when executing video ads is the length of the ad, and how those ads perform on different kinds of publishers. In Q2, 30-second ads remained dominant, according to the report, accounting for 87% of all video ads. “30-second

Impressions 128

Impressions Video Ads ROI Conversion 128

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. TrueList ) 72% of U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

FEBRUARY 2, 2023

The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners. Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp As a performance-focused brand, LATAM measures ROI on every digital campaign.

Banner 85

Banner Video Ads CPM ROI 85

VideoWeek

JULY 18, 2024

Back in April, IAB forecast digital video to surpass linear TV in US ad spend this year. Alternative currencies are also gaining traction, according to the report, with 28 percent of TV/video buyers now transacting on alternative currencies.

Advertising 110

Advertising ROI Video Ads Media 110

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Video Ads Ad Targeting Conversion 52

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads. Video Ads Cost. When 49.1% Get a quote.

Video Ads 110

Video Ads Conversion CPC Banner 110

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Adapting to changes in consumer confidence can improve ROI. Understanding the relationship between consumer confidence and digital ad spend is essential for marketing managers, advertising executives, and media planners.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech Series

DECEMBER 27, 2022

Seeing ads that match the content of the website or keywords associated with it, increases the chances of those ads to resonate with the user, achieve higher CTRs and ultimately a better ROI. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 CTV leading the way in 2023.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech

JUNE 13, 2024

These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI). Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content.

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Martech Series

NOVEMBER 29, 2022

Attention data is the missing ingredient in advertisers’ quests to secure maximum ROI and we’re incredibly excited to be helping Publicis’ clients realise its potential. ”.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 24, 2019

If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. Where Sponsored Display ads have huge potential is with retargeting. Video ads can point to a product detail page, custom landing page or Amazon Store, and require a minimum budget of $35,000. And that’s huge for sellers.

CPC 90

CPC Shipping Video Ads Retargeting 90

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

MNTN

MARCH 6, 2025

OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content.

Advertising 52

Advertising Audience Impressions Retargeting 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52