Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets.

Search Advertising 109

Search Advertising MarTech Marketing Advertising 109

Martech

JULY 31, 2024

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024.

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CPM CPC Click Through Rate Impressions 114

Digiday

MAY 21, 2023

The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K.,

Search Advertising 81

Search Advertising Advertising Marketing Media 81

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Retargeting Search Advertising Advertising Ad network 66

Martech

SEPTEMBER 24, 2024

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Why we care.

Search Advertising 63

Search Advertising Conversion MarTech Advertising 63

InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

illumin

OCTOBER 22, 2024

Regardless of the penalties faced by the search giant, the world of search advertising is about to be upended. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! There is always big money on the line and smaller companies are often collateral damage.

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Ad Server Ad Tech Ad Exchange Manufacturing 105

AdExchanger

FEBRUARY 12, 2024

The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?

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Advertising Search Advertising Retail 126

AdExchanger

NOVEMBER 2, 2023

As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue.

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Media Search Advertising Advertising Marketing 118

AdExchanger

OCTOBER 3, 2024

TikTok announced this week that it would allow search advertising to be targeted by keyword. The post TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand? Plus, streaming ad supply now outpaces demand. appeared first on AdExchanger.

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Search Advertising Advertising 98

Digiday

OCTOBER 15, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.

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Search Advertising Marketing Ad Tech Conversion 92

Basis

DECEMBER 4, 2024

While Google remains an essential channel, marketers can benefit from experimenting with allocating portions of their search budget to places like TikTok, Amazon, commerce media, and elsewhere. Diversifying Search Strategies: Advertisers need to adapt to shifting search winds, exploring search advertising opportunities beyond Google.

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Advertising Audience Search Advertising Media 77

Digiday

MAY 6, 2024

As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general.

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Marketing Search Advertising Agency Advertising 97

Digiday

MAY 3, 2024

of Justice sought to show the search giant as the only player in a game with rising prices. This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns.

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Search Advertising Media Advertising Marketing 97

Digiday

NOVEMBER 28, 2023

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?”

Search Advertising 101

Search Advertising Marketing Media Advertising 101

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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Ad Tech Ad Exchange Search Advertising Ad network 99

Single Grain

FEBRUARY 25, 2025

The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. This fundamental difference makes it difficult to replicate the performance of search ads.

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Agency Video Ads Audience Search Advertising 52

Digiday

JANUARY 23, 2024

Google is expanding use of its powerful new Gemini AI model to let more search advertisers create campaigns with a single URL. The search giant yesterday said its “conversational” generative AI tools are now available for beta access to advertisers in the U.S.

Conversion 91

Conversion Advertising Search Advertising Audience 91

Martech

MAY 10, 2024

However, there is growing frustration with all aspects of Google – from the quality of search results to its abundance of advertising. Not to mention Google’s alleged monopolistic practices that have hurt advertisers , users and competitors. ChatGPT doesn’t want to copy Google’s model or layout (he hates ads).

Shipping 112

Shipping Search Advertising MarTech Advertising 112

Digiday

SEPTEMBER 11, 2023

If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising. Whether this happens depends on if Judge Amit P.

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Advertising Search Advertising Marketing Media 99

Clearcode

OCTOBER 31, 2024

The challenge of predicting whether a user will click on an ad dates back to the early 2000s when it was applied in popular search engines like Google Search for sponsored search advertising.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Digiday

JANUARY 15, 2025

Entire direct-to-consumer empires have been built on the back of paid social and search advertising. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory.

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Search Advertising Media Marketing Advertising 78

Digiday

SEPTEMBER 30, 2024

It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. Marketers are so far intrigued, but are still wondering if it’s the right fit.

Advertising 74

Advertising Search Advertising Marketing Media 74

Martech

MAY 17, 2024

The search engine dominance made Google a prime location for digital advertising. Our colleague Danny Goodwin takes a deep look at that in his article “ How Google harms search advertisers in 20 slides.” It is important to note here what Google itself said about the advantage it gained by this.

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Mobile Search Search Advertising Marketing MarTech 119

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 11, 2023

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer.

Search Advertising 122

Search Advertising MarTech Marketing Advertising 122

Digiday

JUNE 21, 2023

Artificial intelligence may eventually change the reach and cost efficiency of search advertising. With recent developments in generative AI and tools like ChatGPT, many agencies are adapting to how people’s search behavior is changing — from improving product targeting and keywords to providing context and preemptive information.

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Search Advertising Audience Agency Media 77

Digiday

OCTOBER 9, 2024

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations.

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Ad Tech Manufacturing Advertising Search Advertising 66

Martech

AUGUST 1, 2022

billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. We expect these challenges to continue in the near term as economic concerns pressure markets worldwide.”. Then there’s Google. Its second quarter revenue was $69.6 However, even they are getting nervous.

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Marketing Search Advertising MarTech Media 117

Martech Series

FEBRUARY 15, 2023

Eighty-five percent of marketers said they will increase their advertising budgets in 2023 with 65% dedicating more money to search advertising. Sixty percent of marketers will invest in new software to improve their data strategies and 56% plan to update their data infrastructure.

Search Advertising 89

Search Advertising ROI MarTech Cookies 89

InMobi

JANUARY 10, 2021

Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience. Search has also evolved a lot over time.

Search Advertising 52

Search Advertising Brand Awareness SEO Audience 52

Martech

MAY 22, 2023

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

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MarTech Marketing SEO Search Advertising 110

Martech Series

OCTOBER 5, 2022

a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., Microsoft introduced multimedia ads in 2021 – a responsive ad format to effectively combine headlines, descriptions, and images, by delivering attention-grabbing large visual ads.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Engine Text Ads (eg.

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Search Advertising CPC Header Bidding Audience 52

Martech

NOVEMBER 3, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Search Advertising 107

Search Advertising Communications Retail Audience 107

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually.

Search Advertising 82

Search Advertising MarTech Marketing Agency 82

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

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Advertising Video Ads Banner Display Advertising 98