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Marketers under pressure to cut martech spend

Martech

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

MarTech 123
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Digital Advertising Guide

Adtelligent

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

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Scout: AI Warnings, Upfronts Updates, and More in This Week’s Digest of Top Digital Marketing Content

Basis

The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

Basis

Paid Search Advertising: The One Who’s Going Through a Glow-Up Good ol’ dependable Search has proven their worth time and time again. And while they've recently entered a transformative time in their life, they haven't let those personal developments take away from the value they provide the friend group.

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73
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Everything You Need to Know About Advertising on Reddit

Basis

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on.