Martech

MAY 22, 2023

CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. But almost one quarter, 23%, do expect to make cuts.

MarTech 111

MarTech Marketing SEO Search Advertising 111

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

MAY 4, 2023

The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Basis

MAY 24, 2023

Paid Search Advertising: The One Who’s Going Through a Glow-Up Good ol’ dependable Search has proven their worth time and time again. And while they've recently entered a transformative time in their life, they haven't let those personal developments take away from the value they provide the friend group.

Advertising 95

Advertising Pop-Up Entertainment Communications 95

Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on.

Advertising 73

Advertising Audience A/B Testing Brand Lift 73

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.

Social Advertising 65

Social Advertising Advertising Conversion Media 65