article thumbnail

Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Learn more about the capabilities of enterprise SEO platforms here.

Video Ads 112
article thumbnail

Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

Search Engine Optimization (SEO) A robust SEO marketing strategy connects your campaigns to the audience’s active search intents and enables continuous optimization through A/B testing, competitor analysis, and ongoing keyword expansion to ensure your search ads capture the right attention.

Education 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

article thumbnail

How to sell out a Running Event using Digital Advertising

AdvertiseMint

Use targeted digital marketing strategies like SEO and paid ads. Your campaigns should utilize both image (easy for consumers to make a quick decision) and video ads (which can tell a full story and highlight specific features and benefits). Create an engaging event website to attract potential participants.

article thumbnail

8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

article thumbnail

55+ Predictions for 2025 Marketing Trends

Karola Karlson

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. OUT: For most brands, publishing a blog for SEO purposes is pass.

article thumbnail

Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.