InMobi

NOVEMBER 14, 2023

From a user perspective, content on MFA sites is usually overloaded with keywords to optimize for SEO and offers little value or information to the user. Viewable, fraud-free, and brand safe are must-haves. Prioritize quality media buys: The cheapest media is rarely the best media.

Viewability 52

Viewability Advertising Clickbait Impressions 52

Ad Monsters

SEPTEMBER 2, 2022

There is a week that we have now where the head of product, our head of SEO, our publisher and our COO all get in one room. However, we are now seeing a rebound with SEO. In general, it has made it essential for products and ops to talk with each other,” said another publisher. “I I actually have a meeting right after this.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Monetize More

AUGUST 16, 2022

One way to achieve higher search traffic is through Search Engine Optimization (SEO). SEO is the process of improving the number of visitors you get to your website by ensuring your website shows up among the top results on search engines. Onsite SEO involves improving the content on your website for search engines and users.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

One way to achieve higher search traffic is through Search Engine Optimization (SEO). SEO is the process of improving the number of visitors you get to your website by ensuring your website shows up among the top results on search engines. Onsite SEO involves improving the content on your website for search engines and users.

SEO 52

SEO Banner Click Through Rate Viewability 52

Mediavine

JUNE 7, 2021

You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement. From an SEO standpoint, you are good to go. Why would anyone throw a full-screen ad in front of their audience? Desktop Interstitials by Google: How They Work.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

Brid.tv

MARCH 9, 2023

Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Thumbnail Image SEO Optimization Utilize SEO to optimize your title, descriptions, and tags accordingly. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Monetize More

APRIL 27, 2023

Ad quality matters because it can significantly impact a publisher’s revenue and user engagement, as well as their website’s SEO. It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

AdvertiseMint

OCTOBER 19, 2023

What distinguishes “served impressions” from “viewable impressions” in an ad network’s reporting? A “served impression” counts every time an ad is sent to a browser or app, regardless of viewability. Can monitoring impressions aid in refining my content strategy for SEO? Absolutely.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Paleo AdTech

DECEMBER 10, 2023

Quigo’s next move was to package semantic analysis of web pages it had crawled, using ML to identify keywords (topics) that could be associated with the page and pushed to search engines, which used the topics for indexing and SEO.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

APRIL 18, 2023

Quigo’s next move was to package semantic analysis of web pages it had crawled, using ML to identify keywords (topics) that could be associated with the page and pushed to search engines, which used the topics for indexing and SEO.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority. Optimizing SEO is also a great way to draw in new audiences.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Single Grain

JUNE 13, 2023

KlientBoost ) Compared to SEO, PPC generates twice as many visitors. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

SEPTEMBER 22, 2022

If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”. Yet we see half the yield.”. “If

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Implement third-party tools that measure ad viewability metrics and other critical performance indicators. By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Single Grain

NOVEMBER 17, 2020

CTR is easily viewable in your LinkedIn Campaign Manager dashboard, under the “ Average CTR ” column (fourth from left column in the image below): CTR gives you a couple important pieces of information: Identifying which ads are earning the highest CTR suggests that either your offer or your ad messaging is resonating with viewers.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Martech

JANUARY 30, 2024

All SEO reporting (built on GA and GA4). For Display, they shifted to viewable CPM, this cut the cost nearly in half and produced a large increase in impressions (+20%) month over month. Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Google Analytics. Remarketing.

Cookies 120

Cookies Marketing Retargeting CPC 120

VideoWeek

OCTOBER 25, 2024

With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52