AdExchanger

NOVEMBER 20, 2024

Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger. Live video threw sports broadcasts for a loop – and the losses are only just being tallied.

Shipping 98

Shipping Media Advertising 98

Adweek

MARCH 14, 2023

Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception.

Fashion 264

Fashion Retail Media Shipping 264

The Ad Tech Blog

JULY 17, 2022

And I’ve seen startups spending too much time on product design without shipping anything meaningful. It is all a nice story if you can’t ship something to the users. I’ve seen startups not planning and spending millions on refactors.

Shipping 259

Shipping Ad Tech 259

Adweek

JULY 7, 2022

Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB. The global division will be known as Havas Business and will be headquartered in the U.K.

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Shipping Media 246

Seth Godin

AUGUST 12, 2024

When we ship average work, it’s not our fault. And when we hold back on shipping because it isn’t perfect, we’re also hiding. If it doesn’t ship, it doesn’t count. To ship it when it’s good enough (which we get to define in advance). Don’t ship junk, but ship.

Shipping 130

Shipping 130

The Ad Tech Blog

NOVEMBER 9, 2022

One of the things I like about writing is you can ship something faster. I’ve never seen a one-line of code application. Yes, there are no-code tools that most non-technical people love, but they always require you to know the basics of programming. On the other hand, writing is much cheaper and has a much more profound effect.

Shipping 188

Shipping 188

More About Advertising

APRIL 11, 2024

The two teamed up initially at Mother … The post McCann UK creative leaders jump ship for M&C Saatchi first appeared on More About Advertising. Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. They became regional CCOs across the UK in 2019.

Shipping 59

Shipping Advertising Agency 59

Marketing Dive

OCTOBER 1, 2022

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.

Shipping 101

Shipping Advertising 101

Seth Godin

SEPTEMBER 23, 2024

It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine. But what about that book you just read?

Shipping 125

Shipping 125

The Ad Tech Blog

NOVEMBER 8, 2022

“ We will ship altogether when it is ready ” is usually how it goes. Your product must undergo major surgery sometimes. A refreshed UI or a new big feature touching critical parts of your app. In those situations, it is very tempting to delay production releases.

Shipping 189

Shipping 189

More About Advertising

NOVEMBER 26, 2024

… The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertising. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g. a sale) was from that activity.

Shipping 52

Shipping Retail Media Audience 52

Martech

MARCH 7, 2024

Order splitting: Ship to multiple locations One of the anticipated features in the latest release is the ability for customers to split items in their shopping cart to multiple shipping addresses during checkout. This feature enhances user satisfaction by simplifying the product search process and making it more intuitive.

Shipping 122

Shipping MarTech Marketing 122

Seth Godin

MAY 5, 2024

Rushing pushes us to skip steps or ship junk. …but hurry. The words matter. Rushing has a built-in excuse. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

Shipping 133

Shipping 133

Digiday

SEPTEMBER 7, 2022

On June 16, the gaming and esports energy drink company G Fuel let go seven of its talent managers, one day after five of them contacted HR to report their CEO’s use of offensive language to describe both current and former employees during a meeting.

Shipping 98

Shipping Marketing Manufacturing Conversion 98

Fuel Lines

APRIL 7, 2017

New business directors are like the rudder of a ship. .” – Mike Tyson. Be prepared to revise and change. The number one reason new business plans fail is a lack of discipline. They are responsible for keeping the process for new business moving even when the agency is busy. You are the one to maintain a focus for new business.

Agency 265

Agency Shipping Media Audience 265

Single Grain

JANUARY 27, 2020

This is why most e-commerce retailers will try to eliminate all shipping costs by employing a flat rate shipping service in order to help keep the overall cart total down. Wherever possible, offer discounts and free shipping when retargeting. .

Retargeting 140

Retargeting Shipping Conversion Rate Conversion 140

Martech

OCTOBER 6, 2021

It might not be enough to simply include disclaimers that orders possibly could be shipped later than estimated due to supply chain delays. All of these shipping-related communications with the customer relate back to experience, and customers will flee or hang tough as a result of this experience.

Shipping 126

Shipping Communications MarTech Marketing 126

Seth Godin

SEPTEMBER 29, 2023

There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference is the owner running the second shop.

Shipping 138

Shipping Marketing 138

Seth Godin

MARCH 6, 2024

If you ship enough products to enough people, average is inevitable. If you find yourself seeking to serve the largest possible number of people, you’ve signed up to be average. Without a doubt, you’re raising the bar compared to the ones who came before, but scale has its costs. PS yesterday’s second post was sent in error.

Shipping 126

Shipping 126

Seth Godin

NOVEMBER 7, 2023

And so the work doesn’t ship, or it doesn’t meet its potential. But anyone leading a project of any kind–a business, a non-profit, a campaign–confronts it as well. We could do something, we might do something, but we don’t. I’m not alone in facing Resistance. It happens everywhere we look.

Shipping 142

Shipping Non-Profit 142

Ad Rants

AUGUST 31, 2022

If you're unfamiliar, the concept involves selling things on a website that another company creates and ships to your customers. For example, you might sell t-shirts that another business prints and ships for you. Dropshipping is a business that's all about marketing.

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Shipping Conversion Marketing 196

Martech

SEPTEMBER 23, 2024

That’s according to new research from online postage and shipping vendor Stamps.com. Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Why we care. The internet has not killed direct mail.

Shipping 124

Shipping MarTech Marketing 124

Ad Rants

JUNE 22, 2023

Loyalty Programs and Referral Incentives Incentivize repeat business and high spenders with special perks like early access to new products, free shipping, and freebies. Make sure that influencers are disclosing any sponsorship or paid partnerships by local laws. Give away coupons, retail credit, or freebies in exchange for referrals.

Marketing 228

Marketing Shipping Affiliates Retail 228

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 119

Shipping Click Through Rate Retail Communications 119

The Ad Tech Blog

JULY 12, 2023

Initially, the priority is to hack something quickly and ship a prototype, which means using the framework the engineers know best. For instance, a Python aficionado wouldn’t build a CMS from scratch but would use a framework like Django. I haven’t yet seen a startup selecting a programming language strategically.

Shipping 189

Shipping 189

Seth Godin

SEPTEMBER 11, 2023

To imagine something better, to ship work that matters, and to lead. This serves the defenders of the status quo, but distracts us from the journey. If history is any guide, this is precisely the moment we need the urge to create.

Shipping 142

Shipping 142

Martech

JUNE 14, 2022

Some must-haves for today’s online shipping experience include: Speed. Transparency and flexibility in the shipping process. As consumer expectations for shipping become more insatiable, shipping and logistics processes for e-commerce businesses become more complex and expensive. Low-to-no cost returns. Painless returns.

Shipping 122

Shipping Retail Fashion Media 122

Seth Godin

MAY 10, 2023

If you work in an office where people are regularly shipping breakthrough work, it’s likely your work will ship as well. Roger Bannister ran a four-minute mile by having a relay race of pace runners next to him. If he could keep up with his pacer, he’d finish the run in record time.

Shipping 106

Shipping 106

Fuel Lines

JUNE 5, 2017

If you are charged with business development for your agency, you are like the rudder of a ship. It makes me much more efficient and productive in both my work life and personal life. It’s your job to keep consistently focused on business development.

Agency 245

Agency Shipping 245

AdPulp

AUGUST 17, 2021

By the age of 15, he was working full-time as a shipping clerk’s helper for […]. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. The post Raymond Rubicam, Ad Legend appeared first on Adpulp.

Shipping 116

Shipping 116

Martech

MARCH 23, 2022

Typically, says Kieboom, customers will wait out most of the free return period before bothering to ship the items back. Packing and shipping is inconvenient, but there’s evidence that BORIS (buy online, return in store) is a negative experience too. Why the delay? Labels, boxes lines.

Shipping 130

Shipping Retail Fashion MarTech 130

Fuel Lines

MAY 16, 2017

Your agency’s social media ship has no rudder. A CMO survey, 80% of decision makers say they found the vendor, not the other way around. Content Doesn’t Win. Optimized Content Wins,” – Li Evans, search marketing guru. Getting your staff on the same page and keeping them there is a lot like herding cats.

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Agency Media Shipping Banner 269

Seth Godin

JUNE 30, 2024

The original figureheads were carved into the bow of a ship. That’s sort of an oxymoron. They exist to express the spirit of the boat and to demonstrate its power and resilience.

Shipping 119

Shipping 119

Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. The shipping problem is getting worse. Ten months on and there are signs that the shipping problem is worsening. Good morning, Marketers, and your messages should be precious. .

Shipping 111

Shipping MarTech Marketing 111

TechCrunch Ads

APRIL 5, 2023

Major tech organizations are racing to ship generative AI tools. In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences.

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Shipping Audience Media Marketing 134

Martech

JANUARY 5, 2022

Without downloading an app, the consumer can find out product details and pricing, order the product to be shipped, or add it to wish lists or wedding registries. Using this technology, retailers can update information instantly, giving customers the most current support about a product that was shipped to the home or picked up curbside.

Shipping 115

Shipping Retail eCommerce MarTech 115

Seth Godin

OCTOBER 20, 2024

Foundering is what we call it when the ship goes down. Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. It’s an ancient French word based on bottom. Too often, in our desperate attempt to not founder, we flounder.

Shipping 102

Shipping 102