article thumbnail

Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

Social Advertising is projected to generate $11 billion in revenue by 2017. Check out this infographic, created by UNIFIED, on the history of social advertising to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.

article thumbnail

Struggling to measure your social advertising ROI? Shut everything off

Marketing Dive

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.

ROI 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Innovations in Search and Social Advertising: December 2023/January 2024

Basis

The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. . — Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Sign up for the Basis Scout newsletter !

article thumbnail

The Effect of Hollywood on Creative Marketing Content

Adweek

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

article thumbnail

Wendy's streamlines national-to-local social advertising with Tiger Pistol

Marketing Dive

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

article thumbnail

Social Media is now Pay to Play for Ad Agency New Business

Fuel Lines

Paid social advertising can accelerate the process of attracting qualified traffic and leads. During the past decade, technology and the rise of social media changed how people communicated. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete.

Agency 258
article thumbnail

5 Key Takeaways From Our Social Advertising Trends Report

AdGlow

In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.