Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
The Ad Tech Blog
NOVEMBER 20, 2024
Understanding the differences between traditional and remote team management is crucial in the evolving landscape of remote engineering team management. Whether you’re a startup founder, CTO, or HR professional, adeptly managing teams in a remote setting can significantly influence your company’s productivity and culture. This guide delves into the contrasting tactics of traditional and remote team management, highlighting the unique challenges and strategies associated with each.
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AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 20, 2024
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display.
Exchange Wire
NOVEMBER 19, 2024
Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [.] The post The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
Adweek
NOVEMBER 20, 2024
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron.
Exchange Wire
NOVEMBER 19, 2024
In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [.] The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.
Ad Monsters
NOVEMBER 20, 2024
A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth
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Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
Adweek
NOVEMBER 20, 2024
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that's currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this.
AdExchanger
NOVEMBER 17, 2024
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term. […] The post Politics Have Changed.
Exchange Wire
NOVEMBER 19, 2024
News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As Warner Brothers’ Max Arrives to Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [.] The post Warner Brothers’ Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
NOVEMBER 19, 2024
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your mind changed, experience can do that.
Adweek
NOVEMBER 19, 2024
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995.
AdExchanger
NOVEMBER 17, 2024
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case […] The post The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners appeared first on AdExchanger.
Ad Badger
NOVEMBER 19, 2024
Black Friday on Amazon is kicking off early this year! From November 21 to November 29, deals will be dropping. Read More Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings The post Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
NOVEMBER 20, 2024
Our culture is filled with man-made traps, situations worth avoiding. They have three elements: They’re seductive. Traps offer a benefit and they make it easy to walk in. They are hard to get of. Changing your mind isn’t enough. Someone else benefits more than you do. Because of the third element, the organizer or beneficiaries of a trap can spend time and money to make it ever more seductive and to conceal the nature of what you’re actually signing up for.
Adweek
NOVEMBER 20, 2024
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast.
AdExchanger
NOVEMBER 17, 2024
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make […] The post Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs appeared first on AdExchang
Martech
NOVEMBER 18, 2024
Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal: Lead generation.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
NOVEMBER 16, 2024
Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand, organizations like the SEC insist that a CEO actually say true things. “Just kidding” is hard to rely on when making investment decisions.
Adweek
NOVEMBER 20, 2024
Initially, Coca-Cola's AI-powered remake of its 1995 commercial, "Holidays Are Coming," seemed to be well received. System1, which tests emotional responses to ads, found an "overwhelmingly positive" consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K.
AdExchanger
NOVEMBER 19, 2024
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.
Exchange Wire
NOVEMBER 19, 2024
News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A Warner Brothers’ Max Arrives in Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [.] The post Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
NOVEMBER 17, 2024
There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy what came before. Use the fonts, the rhythms and the code words of previous lottery winners.
Adweek
NOVEMBER 19, 2024
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of leaning on Silicon Valley for new hires.
AdExchanger
NOVEMBER 19, 2024
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for […] The post Curation Doesn’t Really Work For Publishers.
Digiday
NOVEMBER 17, 2024
In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can also be more economical to use their own space and hire in-house creators than outsourcing.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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