Adweek
DECEMBER 20, 2024
Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief.
Martech
DECEMBER 20, 2024
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv
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Adweek
DECEMBER 20, 2024
The mood at Party City was far from festive Friday, as CNN reported that the retailer will abruptly shut down its stores and let all employees go at the end of the day, ending a run of nearly 40 years. Party City specialized in items such as balloons, Halloween costumes, and party goods, and CNN.
Seth Godin
DECEMBER 20, 2024
If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And the follow on could be: “Is there any other version of this story that might be more helpful?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 20, 2024
In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK.
Martech
DECEMBER 20, 2024
Are you pouring time and effort into content that routinely underperforms? Youre not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. If yours doesnt stand out, deliver value and connect with the right people, it wont get the attention it deserves.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 20, 2024
Every Christmas there’s a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024. At check-in, four passengers are presented with a choice: return home for Christmas as planned, or take an all-expenses paid trip to their dream destination. Then the cameras – and the families at home … The post Ultimate Christmas dilemma: Iberia airlines puts travellers to the test first appeared on More About Advertising.
Adweek
DECEMBER 20, 2024
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show's international fanbase. The campaign includes two.
Playwire
DECEMBER 20, 2024
Key Points Contextual advertising matches ads with relevant content for higher engagement and better performance While seemingly simple, effective contextual advertising requires balancing audience targeting, scale, and performance Contextual targeting becomes increasingly valuable as privacy regulations limit behavioral targeting options Modern contextual advertising goes far beyond simple keyword matching, leveraging advanced technologies and strategic content alignment
Adweek
DECEMBER 20, 2024
The data unit Epsilon has emerged as one of Publicis Groupe's biggest weapons of its recent success, helping its stock soar nearly 70% since the beginning of 2023. "Epsilon and Publicis Media operation are now totally intertwined and at the heart of our connected media ecosystem," CEO Arthur Sadoun told investors in its Q3 earnings.
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Basis
DECEMBER 20, 2024
Ah, AI. Few innovations have sustained as much buzz in the advertising industry of late. With 82.4% of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work.
Adweek
DECEMBER 20, 2024
Pro tip for Ronny Chieng fans--if you meet him in person, don't say that you only get your news from The Daily Show. even if that happens to be true. "I wouldn't like that," the senior correspondent for Comedy Central's longtime satirical newscast tells TVNewser when asked how he'd feel about being someone's sole news.
AdvertiseMint
DECEMBER 20, 2024
To maximize return on investment (ROI) with Apple Search Ad s, precise keyword targeting and compelling ad copy are essential. Whether you handle Apple Search Ads yourself or hire an Apple Search Ads ad agency , this article will explore how focusing on high-intent users, utilizing Apple’s metrics, and implementing robust A/B testing can enhance the effectiveness of your campaigns.
Adweek
DECEMBER 20, 2024
Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as chief investment officer, it shared with ADWEEK. Klein previously held the same role at subsidiary PHD USA. In her three years there, she built an integrated investment arm serving clients including Burger King, Delta Airlines, Diageo, Priceline, Uber, and Volkswagen Group. Prior to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 20, 2024
It’s hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now McCann UK CEO Polly McMorrow (below) is off – reported to be joining Richard Brim and Martin Beverley’s start-up agency due to launch in February. McCann says: We would like to thank Polly McMorrow for … The post Polly McMorrow exits IPGs McCann joining Brim start-up looks likely option first appeared on More About Advertising.
Adweek
DECEMBER 20, 2024
Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.
Martech
DECEMBER 20, 2024
The only thing were going to do at Salesforce is Agentforce. Thats what Salesforce CEO Marc Benioff said in September when introducing the AI agents. This week, the company showed what that means by unveiling a substantially upgraded Agentforce 2.0. Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization.
Adweek
DECEMBER 20, 2024
Bill Belichick and Tom Brady are reuniting for a Super Bowl, and Michael Strahan's presence won't spoil it, for once. Strahan's SMAC Entertainment is teaming up with Fox Sports Films, BZ Entertainment and NFL Films on a pre-Super Bowl special, "The Madden Cruiser: A Bayou Adventure With Bill Belichick." Airing at 12pm ET ahead of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
DECEMBER 20, 2024
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged with news offers distinct advantages. These individuals are informed, attentive and more likely to respond to relevant messaging making them an especially valuable audience for advertisers.
Adweek
DECEMBER 20, 2024
A TikTok ban appears imminent, and members of TikTok's thriving communities, like #BookTok, #PerfumeTok, and #MovieTok, will need to find new platforms to connect. BookTok is not just a thriving community, but a space where people can build careers. For example, Eli Rallo is a published author who gained popularity on TikTok along with creator.
Martech
DECEMBER 20, 2024
In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond the stereotypical applications like homework and social media. I started the discussion off with a question: Can AIs impact be simultaneously over- and under-hyped? My conclusion is yes, it can be over- and under-hyped.
Adweek
DECEMBER 20, 2024
The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
DECEMBER 20, 2024
In this week’s Week in Review: Canal+ lands on the London Stock Exchange, UK publishers form coalition for copyright protection in AI policy, and a US judge blocks attempts to dismiss Venu Sports lawsuit. Top Stories Canal+ Makes “Tepid” Stock Market Debut Canal+ debuted on the London Stock Exchange on Monday to “a tepid first day of trading”, according to Bloomberg , following the French pay-TV company’s split from parent company Vivendi.
Adweek
DECEMBER 20, 2024
The kids aren't just hangry in a new campaign for Wonderful Halos, they're downright vengeful and borderline homicidal. That's because their parents polished off all the sweet-as-candy mandarin oranges in the house, leaving them with low blood sugar and lax supervision. Two hilariously dark ads--from The Wonderful Agency, the company's in-house creative division--set up a.
Adweek
DECEMBER 20, 2024
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see the usual churn of local journalists, leaving me to ask, is it me or is everyone retiring these days and one union pickets a Michigan station. Let us begin: Revolving Door: Reporter-anchor Tajma.
Adweek
DECEMBER 20, 2024
2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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