Exchange Wire

MAY 17, 2023

In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [.]

Verification services 52

Verification services Media 52

Martech Series

SEPTEMBER 28, 2022

Company meets Asia-Pacific customers’ surging demand for global digital identity verification services. Trulioo , a leading global identity verification company, has officially expanded to Singapore in response to rapidly growing customer demand in the Asia-Pacific (APAC) region.

Verification services 89

Verification services MarTech Marketing 89

Martech Series

JANUARY 13, 2023

“We are pleased to partner with Trust Stamp for our age and identity verification products. The addition of their OCR and biometric technology to our existing data solution will result in a more robust verification service offering for our customers,” said Colin Frith, Head of Business Development for Simunix.

Verification services 92

Verification services Marketing MarTech 92

Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more. .” The Butterfly Effect is strong even in ad tech.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Martech Series

FEBRUARY 14, 2023

Marketing Technology News: NordPass introduces Password History functionality and further localizes its tool With the identity verification services of WISeID, users can now securely exchange information with peers based on their identity validation level.

Verification services 79

Verification services Media MarTech Marketing 79

Flashtalking by Mediaocean

DECEMBER 13, 2021

Technology developments will look to mitigate challenges such as individual overexposure with tools like cross-platform frequency management, and verification services to monitor channels vulnerable to fraud, such as CTV.” “The

Ad Tech 52

Ad Tech Verification services Media Advertising 52

Flashtalking by Mediaocean

DECEMBER 9, 2022

Verified digital credentials transform organizations Credly is the most widely known credential-verification service, issuing millions of badges every year to learners and servicing companies as diverse as Apple, Aetna, and Kellogg’s, as well as government, academic, and military institutions.

Verification services 52

Verification services Education Media Advertising 52

Martech Series

JUNE 7, 2022

UtilityID is a consent-based identity verification service that uses utility provider data to verify addresses, removing the need for the manual download, upload and scanning of documents and other high-friction document verification processes.

Verification services 101

Verification services MarTech Marketing Media 101

Martech Series

AUGUST 1, 2022

CAICT Security Research Institute also issued a certificate to Aurora Mobile’s verification service JVerification as JVerification has passed the security test and evaluation in the SDK Security campaign facilitated by CAICT. At the conference, 15 enterprises including Aurora Mobile jointly signed a proposal to embrace this initiative.

Verification services 84

Verification services Communications MarTech Marketing 84

Martech Series

NOVEMBER 8, 2022

The company also plans to expand its presence in Asia-Pacific markets and Africa, delivering its automated identity verification services responding to the markets’ needs. The post Growing Demand for Digital Identity Verification More Than Doubles Shufti Pro Revenue in 2022 appeared first on MarTech Series.

Verification services 85

Verification services Finance MarTech Marketing 85

InMobi

DECEMBER 6, 2016

Are we investing more in supporting third party verification services than we are in innovation? How are we able to continue to test in new areas when third party verification services aren’t yet available? Could this hold back innovation?

Verification services 52

Verification services Advertising Viewability Impressions 52

Martech

AUGUST 16, 2024

Email verification services can flag invalid addresses. For B2B, services like ZoomInfo can help verify company information. Use data appending services to add missing information like company size or industry for more robust segmentation. Validation: Cross-reference data against trusted sources.

Conversion Rate 92

Conversion Rate Verification services Machine Learning Conversion 92

InMobi

JUNE 5, 2018

Verification Tech Verification services add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Toronto AdOps

FEBRUARY 12, 2019

Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0 There’s a push in the industry to adopt VAST 4.1, however a few roadblock hinders it as publishers need to implement this first so that we traffickers in the adops/programmatic world can target this inventory. Some agencies are still sending Vast 2.0

Verification services 40

Verification services Ad Ops Impressions Agency 40

Smart-Hub

JUNE 17, 2024

Marketers may need to invest in creative development software, ad verification services, ad fraud detection and analytics tools, etc. However, most DSPs are equipped with traffic verification and other features. In case advertisers lack data for targeting, they may need to purchase it from a third-party provider.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Monetize More

MARCH 2, 2023

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

MARCH 12, 2023

Speaking of publishers, Digiday’s Barber, in the Media Briefing last week, looked at why media buyers continue to rely on verification services in programmatic , even if it sometimes hurts publishers.

Media 67

Media Conversion Verification services Agency 67

Lemonads

FEBRUARY 26, 2021

Real-time bidding is also compatible with verification services, so you can use a variety of checks to make sure that your ads are displayed on the right website and not on illegal or irrelevant platforms.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52