Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

Retail 298

Retail Video Ads Advertising Media 298

Adweek

SEPTEMBER 14, 2022

A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday. NBC's reboot of Quantum Leap premieres Monday. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series.

Video Ads 246

Video Ads 246

Adweek

NOVEMBER 17, 2022

Business directory and crowdsourced review forum Yelp introduced Spotlight Ads, a way for regional and national brands to bring video ads and static images to the home screen of its application. Yelp wrote in a blog post Thursday, "Tens of millions of people visit Yelp to discover and connect with businesses.

Video Ads 245

Video Ads 245

Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users' time on both platforms is now spent watching videos.

Video Ads 325

Video Ads Advertising 325

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 There are an overabundance of vendors contributing to the industry's complexity. trillion by 2031, according to Allied Market Research.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. Free ad-supported streaming TV ad spend increased to 51% from 44% last year.

Video Ads 122

Video Ads Viewability Audience Advertising 122

Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

Video Ads 264

Video Ads Advertising 264

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Processing.

Video Ads 115

Video Ads Conversion Rate MarTech Conversion 115

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. The post Spotify introduces video ads on Roku appeared first on MarTech.

Video Ads 130

Video Ads MarTech Audience Advertising 130

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 126

Video Ads Retail MarTech Marketing 126

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 295

Video Ads Advertising Retail Media 295

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Video Ads 128

Video Ads Demand Side Platform Ad Inventory CPM 128

Exchange Wire

JULY 11, 2024

AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.]

Ad Tech 104

Ad Tech Video Ads Ad Server 104

Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.

Media 335

Media Video Ads Advertising 335

Marketing Dive

DECEMBER 13, 2022

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

Video Ads 117

Video Ads 117

AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.

Video Ads 111

Video Ads Advertising 111

AdExchanger

DECEMBER 7, 2023

The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

Video Ads 119

Video Ads Machine Learning Marketing Affiliates 119

Adweek

DECEMBER 12, 2024

This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.

Ad Inventory 271

Ad Inventory Video Ads 271

Adweek

FEBRUARY 22, 2024

launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they're riding a Sandworm.

Video Ads 317

Video Ads Advertising 317

AdExchanger

JUNE 21, 2024

As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.

Video Ads 110

Video Ads Agency 110

Ad Tech Daily

OCTOBER 17, 2024

GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […] The post GFR Media Uses Caroda to Better Video Ad Management appeared first on Ad Tech Daily.

Video Ads 94

Video Ads Media Ad Tech Advertising 94

AdExchanger

JANUARY 19, 2023

The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.

Video Ads 105

Video Ads Food Agency 105

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

Advertising 304

Advertising Video Ads Marketing 304

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

Adweek

MARCH 21, 2024

Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the.

Video Ads 299

Video Ads Advertising 299

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 98

Video Ads Ad Inventory Ad Tech Advertising 98

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 94

Video Ads Banner Advertising Marketing 94

Ad Monsters

JULY 15, 2024

Since then, video malvertising attacks have proliferated and show little sign of abating anytime soon. Worse, other scammers have no doubt noted the success of ScamClub’s assault on video ads. In our experience, it’s not enough to monitor the video ad units themselves but the entire page itself.

Ad Space 103

Ad Space Video Ads Pop-Up Advertising 103

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads.

Video Ads 98

Video Ads Banner Advertising Marketing 98

AdExchanger

APRIL 25, 2024

The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.

Video Ads 97

Video Ads Audience 97

Adweek

MAY 14, 2024

However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May.

Video Ads 288

Video Ads Retail Media Advertising 288

AdPushup

JULY 14, 2023

The high-quality videos on your website; the product video, curated video, testimonial video, etc., There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.]

Video Ads 95

Video Ads Advertising 95

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 91

Video Ads Food Impressions Retail 91

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023.

Video Ads 94

Video Ads Ad Inventory Advertising Marketing 94