This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Brands see huge wins on engagement, but lower-than-average viewability. Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify.
which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.
DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)
If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important? Video Is the Future.
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?
Did you know that an average publisher’s viewability rate is 57.3%? So, how to improve ad viewability to ensure [.]. This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them. There could be numerous reasons that can obstruct users from viewing the ads.
The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.
TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.
It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads.
83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.
Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.
Key Points Traditional viewability metrics alone no longer provide a complete picture of ad performance Advanced engagement metrics like scroll depth and time-in-view are becoming crucial KPIs for sophisticated publishers Publishers need to understand and optimize for new buyer-focused metrics to maintain competitive CPMs Machine learning and AI are (..)
More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present). More completed views across devices. Higher Video Completion Rate (VCR).
Boosting video ad viewability is key to a successful video ad monetization strategy. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings. Table of Contents [ hide ] What Is Ad Viewability? How Is Ad Viewability Measured?
The assumption that high viewability equates to high quality is often misleading. The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths.
This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.
Ad Fraud and Viewability Issues Ad fraud and viewability issues are significant concerns in the ad tech industry. Additionally, viewability issues, where ads are not fully visible to users, can impact the effectiveness of cross-channel campaigns. Moreover, optimizing ad placements for viewability is crucial.
Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.
Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. Unleash the power of vCPM for publishers and supercharge your earnings.
Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.
These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.
Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. And don’t get me started […] The post Forget ROAS?
But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.
Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub. But many argue that these approaches fall short.
The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]
On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.
If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.
Key Points New suite of high-impact custom ad formats designed for maximum viewability and engagement Proprietary technology enables 100% Share of Voice (SOV) roadblocks at unprecedented scale Cross-platform functionality with responsive design ensures optimal viewing across all devices Premium publisher ecosystem guarantees brand-safe, high-quality (..)
Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. . For instance, marketers focused on viewability usually have one other companion KPI, such as attention or reach.
Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Increasing viewability gives consumers more opportunities to engage with advertisers on your sites. Here’s to a season filled with high viewability, optimized supply, and happy advertisers.
With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. .” The guidelines are subject to public review and comment until March 9, 2024. Why we care. The IAB has already tackled in-game advertising.
Video brings more viewability to your ads. The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Since users prefer video ads, marketers and advertisers are [.]
When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox.
While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking.
And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored.
Defined by Chris Kane, founder of Jounce Media, as “chronically non-viewable” ad inventory, cheap reach is a growing classification of supply that comes from “websites or mobile apps that have reasonably high quality content and organic audience, [that are] not dependent on ad arbitrage, but create a low quality ad experience.”
There are several factors that can impact your CPMs, including the type of device the ads are being viewed on, the geographical breakdown of your website's traffic, your viewability, and your click-through rate. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.
3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability. Try to improve the viewability of your ads as much as possible. Follow these tips to increase viewability. All of this dramatically increases your chances of generating higher ad revenue.
Interstitial ads have high viewability, which breeds high click through rates. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability. The high eCPM rates are also a benefit to publishers. Do you project this increase to continue?
Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.
OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content