AdExchanger

APRIL 20, 2023

The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.

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Viewability 79

Adweek

NOVEMBER 3, 2022

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

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Viewability Advertising 198

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

AdExchanger

OCTOBER 8, 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.

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Viewability Ad Inventory Ad Targeting Advertising 129

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present). More completed views across devices. Higher Video Completion Rate (VCR).

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Viewability Impressions Cookies MarTech 80

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings. Table of Contents [ hide ] What Is Ad Viewability? How Is Ad Viewability Measured?

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Viewability Video Ads Fill rate Ad Server 52

Adweek

JULY 10, 2023

It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads.

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Viewability Marketing Ad Tech 169

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Viewability CPM Impressions Fill rate 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

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Viewability Advertising Impressions Media 122

The Ad Tech Blog

JULY 10, 2024

Ad Fraud and Viewability Issues Ad fraud and viewability issues are significant concerns in the ad tech industry. Additionally, viewability issues, where ads are not fully visible to users, can impact the effectiveness of cross-channel campaigns. Moreover, optimizing ad placements for viewability is crucial.

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Advertising Viewability Machine Learning Ad Tech 130

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

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Viewability Audience Cookies Conversion 128

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. Unleash the power of vCPM for publishers and supercharge your earnings.

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Viewability Advertising Impressions CPM 98

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.

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Viewability Impressions MarTech Advertising 125

AdExchanger

SEPTEMBER 9, 2024

The assumption that high viewability equates to high quality is often misleading. The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths.

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Viewability Machine Learning 85

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

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Viewability Advertising Ad Tech Impressions 115

VideoWeek

JULY 21, 2022

Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub. But many argue that these approaches fall short.

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Agency Viewability Impressions Clickbait 122

AdExchanger

MAY 29, 2024

Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. And don’t get me started […] The post Forget ROAS?

Retail 107

Retail Viewability Media 107

AdExchanger

JULY 15, 2024

Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.

Viewability 101

Viewability Advertising 101

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

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Brand Lift Viewability Impressions Media 103

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Viewability 101

Viewability Impressions Entertainment Audience 101

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. .” The guidelines are subject to public review and comment until March 9, 2024. Why we care. The IAB has already tackled in-game advertising.

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Viewability MarTech Impressions Advertising 108

AdExchanger

AUGUST 3, 2022

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

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Viewability Audience Media 96

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

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Viewability Media Advertising Ad Tech 109

PubMatic

NOVEMBER 1, 2024

Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Increasing viewability gives consumers more opportunities to engage with advertisers on your sites. Here’s to a season filled with high viewability, optimized supply, and happy advertisers.

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Header Bidding Viewability Ad Tech Ad Inventory 96

AdPushup

JANUARY 26, 2023

Video brings more viewability to your ads. The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served. Since users prefer video ads, marketers and advertisers are [.]

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Video Ads Viewability Advertising Marketing 98

Martech Series

FEBRUARY 17, 2023

And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored.

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Viewability Impressions Advertising Brand Awareness 87

Playwire

AUGUST 3, 2023

There are several factors that can impact your CPMs, including the type of device the ads are being viewed on, the geographical breakdown of your website's traffic, your viewability, and your click-through rate. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

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Click Through Rate Fill rate Viewability 97

AdExchanger

MAY 12, 2024

If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.

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Click Through Rate Viewability Media Marketing 86

Ad Monsters

MAY 16, 2024

While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking.

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Viewability Impressions CPM Audience 108

Monetize More

APRIL 23, 2023

3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability. Try to improve the viewability of your ads as much as possible. Follow these tips to increase viewability. All of this dramatically increases your chances of generating higher ad revenue.

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Viewability Ad Exchange Fashion Ad network 98

AdExchanger

MARCH 7, 2024

When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox.

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Viewability Advertising Cookies 80

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability. The high eCPM rates are also a benefit to publishers. Do you project this increase to continue?

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Martech

SEPTEMBER 13, 2023

Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats. Criteo is a leader in digital measurement, and Commerce Max is one of the first DSPs to offer closed-loop measurement for retail media.

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Retail Media Demand Side Platform Viewability 124

Martech

JULY 16, 2024

This makes it hard for buyers to understand placement, viewability and guarantees. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV.

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Video Ads Viewability Audience Advertising 111

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.

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Viewability Media Advertising Ad Tech 84

PubMatic

MARCH 24, 2023

OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business.

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Viewability Ad Exchange Advertising Ad Tech 113