Playwire

MAY 16, 2023

Key Points Viewability is a primary metric for advertisers to evaluate the value of your inventory as a publisher. Because viewability ratings are used when advertisers are calculating their budgets, viewability directly impacts the dollar amount an advertiser will place on your inventory.

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Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Viewability CPM Impressions Fill rate 52

Playwire

MAY 24, 2023

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

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Viewability Video Ads Ad Inventory Advertising 52

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Viewability Fill rate Advertising Ad Inventory 52

Playwire

MAY 23, 2023

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. The standard formula for calculating viewability rate is (total viewable impressions / total impressions) x 100, which represents a good baseline, but due to several additional factors, viewability rates are hardly ever 100% accurate.

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Viewability Ad Inventory Impressions Advertising 52

Playwire

DECEMBER 26, 2022

Improving viewability can result in massive improvements in ad revenue. Managing the delicate balance between revenue and viewability is not as simple as it might sound, and requires constant maintenance. Improving viewability requires a combination of adjusting ad layout and tweaking individual ad unit settings. Key Points.

Viewability 52

Viewability 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. Similar to web viewability in most ways, the main differences between desktop and mobile ad viewability are the environment and the challenges when it comes to optimizing.

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Viewability Mobile Ads Ad Inventory Impressions 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

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Viewability Impressions Ad Inventory Video Ads 52

Playwire

MAY 22, 2023

Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. Finding the perfect balance between your viewability and revenue is no easy feat. The trick is for publishers to find a perfectly optimized balance between the two.

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Viewability Fill rate 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

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Viewability Banner Impressions Video Ads 52

AdExchanger

APRIL 20, 2023

The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.

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Viewability 79

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

Exchange Wire

MARCH 21, 2024

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [.]

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Viewability Media 59

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Relevant-Digital

DECEMBER 29, 2022

Investing in the viewability of ad placements is always topical. The visibility of the placements, or viewability, is measured by in-screen values. What makes it especially important is that advertising buyers are more aware and demanding than ever.

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Viewability Advertising 52

Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

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Viewability Electronics Media Advertising 52

Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory. 65% Green: ?

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Viewability Advertising 52

Exchange Wire

JANUARY 18, 2023

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The post Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments appeared first on ExchangeWire.com.

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Viewability Advertising Media 52

AdExchanger

OCTOBER 8, 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.

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Viewability Ad Inventory Ad Targeting Advertising 129

Exchange Wire

JULY 5, 2022

Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.]. The post Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat appeared first on ExchangeWire.com.

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Viewability Advertising 52

Exchange Wire

OCTOBER 4, 2023

The post From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns appeared first on ExchangeWire.com. Amid a backdrop [.]

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Viewability Advertising Ad Tech 52

Exchange Wire

MAY 23, 2023

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [.]

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Viewability Media 52

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present). More completed views across devices. Higher Video Completion Rate (VCR).

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Viewability Impressions Cookies MarTech 80

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.

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Viewability Cookies A/B Testing Audience 84

Exchange Wire

FEBRUARY 14, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [.]

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Viewability Advertising Marketing Media 52

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

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Viewability Impressions Media 52

Exchange Wire

JUNE 1, 2023

The post Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities appeared first on ExchangeWire.com. Attention is the evolution [.]

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Viewability Agency Advertising 59

Exchange Wire

JUNE 1, 2023

L'attention rappresenta l'evoluzione della viewability [.] The post Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention appeared first on ExchangeWire.com.

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Viewability Advertising Agency 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

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Viewability Ad Space Impressions Video Ads 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Exchange Wire

JULY 6, 2022

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [.].

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Viewability Advertising Media 52

Adweek

SEPTEMBER 18, 2023

Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

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Viewability Media Advertising Ad Tech 356

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

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Viewability Mobile Ads Banner Click Through Rate 52

Exchange Wire

JULY 19, 2022

The post GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities appeared first on ExchangeWire.com. GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8

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Viewability Impressions Advertising 52

AdExchanger

SEPTEMBER 9, 2024

The assumption that high viewability equates to high quality is often misleading. The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths.

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Viewability Machine Learning 72

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

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Viewability Mobile Ads Impressions Advertising 52